FZ / FAY ZOU
ARTIST · PRODUCT DESIGNER
VISUAL STORYTELLER
FZ / FAY ZOU
ARTIST · PRODUCT DESIGNER
VISUAL STORYTELLER
FZ / FAY ZOU
ARTIST · PRODUCT DESIGNER
VISUAL STORYTELLER
FZ / FAY ZOU
ARTIST · PRODUCT DESIGNER
VISUAL STORYTELLER
FZ / FAY ZOU
ARTIST · PRODUCT DESIGNER
VISUAL STORYTELLER
ABOUT / FAY ZOU
Nice to meet you, I’m Fay Zou.
I’m a product designer focused on helping people make confident decisions in complex digital experiences.
My background brings together UI/UX, interactive design, illustration, 3D, and visual development—shaped by Virtual Production at NYU and Illustration & Visual Development at Ringling.
EXPERIENCE / SELECTED
Design across digital, games, and visual worlds.
SUPERNOVA CREATIVE STUDIO / Design Intern
Web layouts, social content, illustration & 3D production
TIMI STUDIO GROUP, TENCENT / 2D Artist Intern
Game UI/UX logic, menu flows, HUD & sci-fi visual assets
XINHUA WINSHARE / Illustration Intern
Board-game interface, packaging, identity & exhibition support
JAN — MAY 2026
MAY — JUL 2024
MAY — JUN 2023
EDUCATION / NYU — MPS, Virtual Production · Ringling College — BFA, Illustration & Visual Development
SELECTED WORK / FAY ZOU
A small collection of work.
01 / FEATURED CASE STUDY
Snow Outfit
PROBLEM / 51% of visitors leave on product pages; only 14% complete an order.
USER / Style-conscious first-time skiers, 18–25, unsure about fit, warmth, and technical specs.
DESIGN / Scenario-based discovery, visual product proof, and an AI outfit builder.
OUTCOME / Client-approved proposal, now in engineering feasibility review.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
02 / FEATURED CASE STUDY
Qinshan Zhiyu
Challenge / How might we transform a collectibles business rooted in local Chinese culture into a trusted digital commerce experience for a global audience?
Users / Culture-curious collectors, cultural travelers, and creators of cultural and creative products.
Design / A local Chinese cultural company sought to expand its online presence beyond museum gift shops by building a Direct-to-Consumer (DTC) business specifically targeting global users.
Outcome / The proposal has been approved by the client, and a technical feasibility assessment is currently underway.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
02 / FEATURED CASE STUDY
Qinshan Zhiyu
Challenge / How might we transform a collectibles business rooted in local Chinese culture into a trusted digital commerce experience for a global audience?
Users / Culture-curious collectors, cultural travelers, and creators of cultural and creative products.
Design / A local Chinese cultural company sought to expand its online presence beyond museum gift shops by building a Direct-to-Consumer (DTC) business specifically targeting global users.
Outcome / The proposal has been approved by the client, and a technical feasibility assessment is currently underway.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
03 / FEATURED CASE STUDY
Qingshan Zhiyu B2B
Challenge / Reduce internal management pressure while coordinating factory production, sales and logistics for North American expansion.
Users / Sales and customer service, factory and supplier teams, and logistics and warehouse staff.
Design / Connected role-based workspaces, verification before dispatch, document recall and revision, and customer follow-up with preset messages.
Outcome / Client-approved prototype delivered. The platform has launched and is undergoing refinements.
PRODUCT DESIGN · UI/UX · RESEARCH
Workflow design · Cross-team collaboration · Interaction design · Prototyping
OPEN CASE STUDY ↗
04 / Project archive — coming soon
@ 2026 Fay Zou
BACK TO TOP
↑
ABOUT / FAY ZOU
Nice to meet you, I’m Fay Zou.
I’m a product designer focused on helping people make confident decisions in complex digital experiences.
My background brings together UI/UX, interactive design, illustration, 3D, and visual development—shaped by Virtual Production at NYU and Illustration & Visual Development at Ringling.
EXPERIENCE / SELECTED
Design across digital, games, and visual worlds.
SUPERNOVA CREATIVE STUDIO / Design Intern
Web layouts, social content, illustration & 3D production
TIMI STUDIO GROUP, TENCENT / 2D Artist Intern
Game UI/UX logic, menu flows, HUD & sci-fi visual assets
XINHUA WINSHARE / Illustration Intern
Board-game interface, packaging, identity & exhibition support
JAN — MAY 2026
MAY — JUL 2024
MAY — JUN 2023
EDUCATION / NYU — MPS, Virtual Production · Ringling College — BFA, Illustration & Visual Development
SELECTED WORK / FAY ZOU
A small collection of work.
01 / FEATURED CASE STUDY
Snow Outfit
PROBLEM / 51% of visitors leave on product pages; only 14% complete an order.
USER / Style-conscious first-time skiers, 18–25, unsure about fit, warmth, and technical specs.
DESIGN / Scenario-based discovery, visual product proof, and an AI outfit builder.
OUTCOME / Client-approved proposal, now in engineering feasibility review.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
02 / FEATURED CASE STUDY
Qinshan Zhiyu
Challenge / How might we transform a collectibles business rooted in local Chinese culture into a trusted digital commerce experience for a global audience?
Users / Culture-curious collectors, cultural travelers, and creators of cultural and creative products.
Design / A local Chinese cultural company sought to expand its online presence beyond museum gift shops by building a Direct-to-Consumer (DTC) business specifically targeting global users.
Outcome / The proposal has been approved by the client, and a technical feasibility assessment is currently underway.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
02 / FEATURED CASE STUDY
Qinshan Zhiyu
Challenge / How might we transform a collectibles business rooted in local Chinese culture into a trusted digital commerce experience for a global audience?
Users / Culture-curious collectors, cultural travelers, and creators of cultural and creative products.
Design / A local Chinese cultural company sought to expand its online presence beyond museum gift shops by building a Direct-to-Consumer (DTC) business specifically targeting global users.
Outcome / The proposal has been approved by the client, and a technical feasibility assessment is currently underway.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
03 / FEATURED CASE STUDY
Qingshan Zhiyu B2B
Challenge / Reduce internal management pressure while coordinating factory production, sales and logistics for North American expansion.
Users / Sales and customer service, factory and supplier teams, and logistics and warehouse staff.
Design / Connected role-based workspaces, verification before dispatch, document recall and revision, and customer follow-up with preset messages.
Outcome / Client-approved prototype delivered. The platform has launched and is undergoing refinements.
PRODUCT DESIGN · UI/UX · RESEARCH
Workflow design · Cross-team collaboration · Interaction design · Prototyping
OPEN CASE STUDY ↗
04 / Project archive — coming soon
@ 2026 Fay Zou
BACK TO TOP
↑
ABOUT / FAY ZOU
Nice to meet you, I’m Fay Zou.
I’m a product designer focused on helping people make confident decisions in complex digital experiences.
My background brings together UI/UX, interactive design, illustration, 3D, and visual development—shaped by Virtual Production at NYU and Illustration & Visual Development at Ringling.
EXPERIENCE / SELECTED
Design across digital, games, and visual worlds.
SUPERNOVA CREATIVE STUDIO / Design Intern
Web layouts, social content, illustration & 3D production
TIMI STUDIO GROUP, TENCENT / 2D Artist Intern
Game UI/UX logic, menu flows, HUD & sci-fi visual assets
XINHUA WINSHARE / Illustration Intern
Board-game interface, packaging, identity & exhibition support
JAN — MAY 2026
MAY — JUL 2024
MAY — JUN 2023
EDUCATION / NYU — MPS, Virtual Production · Ringling College — BFA, Illustration & Visual Development
SELECTED WORK / FAY ZOU
A small collection of work.
01 / FEATURED CASE STUDY
Snow Outfit
PROBLEM / 51% of visitors leave on product pages; only 14% complete an order.
USER / Style-conscious first-time skiers, 18–25, unsure about fit, warmth, and technical specs.
DESIGN / Scenario-based discovery, visual product proof, and an AI outfit builder.
OUTCOME / Client-approved proposal, now in engineering feasibility review.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
02 / FEATURED CASE STUDY
Qinshan Zhiyu
Challenge / How might we transform a collectibles business rooted in local Chinese culture into a trusted digital commerce experience for a global audience?
Users / Culture-curious collectors, cultural travelers, and creators of cultural and creative products.
Design / A local Chinese cultural company sought to expand its online presence beyond museum gift shops by building a Direct-to-Consumer (DTC) business specifically targeting global users.
Outcome / The proposal has been approved by the client, and a technical feasibility assessment is currently underway.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
02 / FEATURED CASE STUDY
Qinshan Zhiyu
Challenge / How might we transform a collectibles business rooted in local Chinese culture into a trusted digital commerce experience for a global audience?
Users / Culture-curious collectors, cultural travelers, and creators of cultural and creative products.
Design / A local Chinese cultural company sought to expand its online presence beyond museum gift shops by building a Direct-to-Consumer (DTC) business specifically targeting global users.
Outcome / The proposal has been approved by the client, and a technical feasibility assessment is currently underway.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
03 / FEATURED CASE STUDY
Qingshan Zhiyu B2B
Challenge / Reduce internal management pressure while coordinating factory production, sales and logistics for North American expansion.
Users / Sales and customer service, factory and supplier teams, and logistics and warehouse staff.
Design / Connected role-based workspaces, verification before dispatch, document recall and revision, and customer follow-up with preset messages.
Outcome / Client-approved prototype delivered. The platform has launched and is undergoing refinements.
PRODUCT DESIGN · UI/UX · RESEARCH
Workflow design · Cross-team collaboration · Interaction design · Prototyping
OPEN CASE STUDY ↗
04 / Project archive — coming soon
@ 2026 Fay Zou
BACK TO TOP
↑
ABOUT / FAY ZOU
Nice to meet you, I’m Fay Zou.
I’m a product designer focused on helping people make confident decisions in complex digital experiences.
My background brings together UI/UX, interactive design, illustration, 3D, and visual development—shaped by Virtual Production at NYU and Illustration & Visual Development at Ringling.
EXPERIENCE / SELECTED
Design across digital, games, and visual worlds.
SUPERNOVA CREATIVE STUDIO / Design Intern
Web layouts, social content, illustration & 3D production
TIMI STUDIO GROUP, TENCENT / 2D Artist Intern
Game UI/UX logic, menu flows, HUD & sci-fi visual assets
XINHUA WINSHARE / Illustration Intern
Board-game interface, packaging, identity & exhibition support
JAN — MAY 2026
MAY — JUL 2024
MAY — JUN 2023
EDUCATION / NYU — MPS, Virtual Production · Ringling College — BFA, Illustration & Visual Development
SELECTED WORK / FAY ZOU
A small collection of work.
01 / FEATURED CASE STUDY
Snow Outfit
PROBLEM / 51% of visitors leave on product pages; only 14% complete an order.
USER / Style-conscious first-time skiers, 18–25, unsure about fit, warmth, and technical specs.
DESIGN / Scenario-based discovery, visual product proof, and an AI outfit builder.
OUTCOME / Client-approved proposal, now in engineering feasibility review.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
02 / FEATURED CASE STUDY
Qinshan Zhiyu
Challenge / How might we transform a collectibles business rooted in local Chinese culture into a trusted digital commerce experience for a global audience?
Users / Culture-curious collectors, cultural travelers, and creators of cultural and creative products.
Design / A local Chinese cultural company sought to expand its online presence beyond museum gift shops by building a Direct-to-Consumer (DTC) business specifically targeting global users.
Outcome / The proposal has been approved by the client, and a technical feasibility assessment is currently underway.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
02 / FEATURED CASE STUDY
Qinshan Zhiyu
Challenge / How might we transform a collectibles business rooted in local Chinese culture into a trusted digital commerce experience for a global audience?
Users / Culture-curious collectors, cultural travelers, and creators of cultural and creative products.
Design / A local Chinese cultural company sought to expand its online presence beyond museum gift shops by building a Direct-to-Consumer (DTC) business specifically targeting global users.
Outcome / The proposal has been approved by the client, and a technical feasibility assessment is currently underway.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
03 / FEATURED CASE STUDY
Qingshan Zhiyu B2B
Challenge / Reduce internal management pressure while coordinating factory production, sales and logistics for North American expansion.
Users / Sales and customer service, factory and supplier teams, and logistics and warehouse staff.
Design / Connected role-based workspaces, verification before dispatch, document recall and revision, and customer follow-up with preset messages.
Outcome / Client-approved prototype delivered. The platform has launched and is undergoing refinements.
PRODUCT DESIGN · UI/UX · RESEARCH
Workflow design · Cross-team collaboration · Interaction design · Prototyping
OPEN CASE STUDY ↗
04 / Project archive — coming soon
@ 2026 Fay Zou
BACK TO TOP
↑
ABOUT / FAY ZOU
Nice to meet you, I’m Fay Zou.
I’m a product designer focused on helping people make confident decisions in complex digital experiences.
My background brings together UI/UX, interactive design, illustration, 3D, and visual development—shaped by Virtual Production at NYU and Illustration & Visual Development at Ringling.
EXPERIENCE / SELECTED
Design across digital, games, and visual worlds.
SUPERNOVA CREATIVE STUDIO / Design Intern
Web layouts, social content, illustration & 3D production
TIMI STUDIO GROUP, TENCENT / 2D Artist Intern
Game UI/UX logic, menu flows, HUD & sci-fi visual assets
XINHUA WINSHARE / Illustration Intern
Board-game interface, packaging, identity & exhibition support
JAN — MAY 2026
MAY — JUL 2024
MAY — JUN 2023
EDUCATION / NYU — MPS, Virtual Production · Ringling College — BFA, Illustration & Visual Development
SELECTED WORK / FAY ZOU
A small collection of work.
01 / FEATURED CASE STUDY
Snow Outfit
PROBLEM / 51% of visitors leave on product pages; only 14% complete an order.
USER / Style-conscious first-time skiers, 18–25, unsure about fit, warmth, and technical specs.
DESIGN / Scenario-based discovery, visual product proof, and an AI outfit builder.
OUTCOME / Client-approved proposal, now in engineering feasibility review.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
02 / FEATURED CASE STUDY
Qinshan Zhiyu
Challenge / How might we transform a collectibles business rooted in local Chinese culture into a trusted digital commerce experience for a global audience?
Users / Culture-curious collectors, cultural travelers, and creators of cultural and creative products.
Design / A local Chinese cultural company sought to expand its online presence beyond museum gift shops by building a Direct-to-Consumer (DTC) business specifically targeting global users.
Outcome / The proposal has been approved by the client, and a technical feasibility assessment is currently underway.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
02 / FEATURED CASE STUDY
Qinshan Zhiyu
Challenge / How might we transform a collectibles business rooted in local Chinese culture into a trusted digital commerce experience for a global audience?
Users / Culture-curious collectors, cultural travelers, and creators of cultural and creative products.
Design / A local Chinese cultural company sought to expand its online presence beyond museum gift shops by building a Direct-to-Consumer (DTC) business specifically targeting global users.
Outcome / The proposal has been approved by the client, and a technical feasibility assessment is currently underway.
PRODUCT DESIGN · UI/UX · RESEARCH
Information hierarchy · Guided shopping concepts · Interaction design · Prototyping
OPEN CASE STUDY ↗
03 / FEATURED CASE STUDY
Qingshan Zhiyu B2B
Challenge / Reduce internal management pressure while coordinating factory production, sales and logistics for North American expansion.
Users / Sales and customer service, factory and supplier teams, and logistics and warehouse staff.
Design / Connected role-based workspaces, verification before dispatch, document recall and revision, and customer follow-up with preset messages.
Outcome / Client-approved prototype delivered. The platform has launched and is undergoing refinements.
PRODUCT DESIGN · UI/UX · RESEARCH
Workflow design · Cross-team collaboration · Interaction design · Prototyping
OPEN CASE STUDY ↗
04 / Project archive — coming soon
@ 2026 Fay Zou
BACK TO TOP
↑