Overview
From Chengdu’s cultural memory
to North America’s next collection.
A brand and commerce concept for Qingshan Zhiyu: help international collectors and creators discover original Chinese collectibles, check what matters before buying, and build trust that can last beyond delivery.
MARKET
US + Canada
North America is the launch focus. Southeast Asia and Europe provide context for later expansion.
BUSINESS PLAN
Three ways to engage
Original IP, independent creators and DIY customization, supported by one clear shopping experience.
STATUS
Accepted · Feasibility Review
The client accepted the proposal and handed it to professional backend engineers to assess code, functional and implementation feasibility.
CASE BACKGROUND / THE BUSINESS REQUEST
From a museum gift shop to a global digital brand
The company already combines museum retail, collectible toys and custom development. In China, museum visits and familiar cultural symbols can create a reason to buy. New North American visitors may know neither the brand nor its characters, stories or Chengdu food references. The website must establish that context.
OFFLINE STORE → GLOBAL
Familiarity does not travel automatically.
Local cultural familiarity
↓ Translate into a digital shopping experience
Visual appeal + clear product facts + optional cultural stories
↓ Earn trust through the product and its delivery
Culture enriches the purchase. Understanding its history is never a prerequisite for buying.
Sources: Preliminary Research, background and founder responses F1–F3; Qingshan Zhiyu brand presentation. Company statements are reported inputs, not independently audited results.
PRODUCT CHALLENGE / DISCOVERY, CONFIDENCE & RETURN
Trust, from discovery to a second purchase.
Transform a locally rooted Chinese collectibles business into a trusted digital commerce experience: help international collectors and creators discover the brand, buy with confidence, and return after a purchase that meets their expectations. North America is the first market.
01 / UNDERSTAND
Unfamiliar culture
Pandas offer a visual entrance. Food, gourd and heritage stories add optional depth; prior cultural knowledge should never be required to make a purchase.
02 / NAVIGATE
Competing pathways
Buying originals, buying from independent creators and making a custom piece involve different information and responsibilities.
03 / COMMIT
Uncertainty at commitment
Cross-border costs, licensing, pre-orders and DIY output expectations may all affect willingness to continue.
HOW MIGHT WE
How might we help international collectors and creators discover Chinese cultural collectibles and buy or create with confidence, without requiring prior cultural knowledge?
How might we sustain that trust after delivery and give customers a meaningful reason to return?
SEE DETAIL — FULL SOURCE →
PROJECT DETAILS / OWNERSHIP & DELIVERY
Scope, responsibility and evidence at a glance
An independently designed commerce concept, from research framing and product strategy through interface design, iteration and client handoff.
MY ROLE
Product Designer
Owned the entire project independently—from research and synthesis through strategy, UX/UI design, iteration, stakeholder presentation, handoff and final delivery.
TIMELINE
Aug — Oct 2026
August–October 2026 / planned project window. Design accepted and handed off for engineering feasibility review; launch and validation remain pending.
TEAM SIZE
1 Designer
A solo project completed independently, with full ownership of research, design and every subsequent presentation, handoff and delivery stage.
PROJECT GOALS
Turn cultural curiosity into confident participation.
One accessible website should support discovery through search and shared links, then offer distinct paths to shop or create.
01 / USER NEED
Understand before committing
See what the object is, why it matters and what will arrive.
02 / BUSINESS GOAL
Grow an international brand
Introduce original IP, enable sales and make content easy to share.
03 / DESIGN DIRECTION
Context before complexity
Layer cultural stories, separate purchase paths and disclose commitments early.
DISCOVER → EXPLORE PRODUCTS OR CREATE → CHECK DETAILS → PURCHASE
Optional cultural stories throughout • Delivery, support and return visits continue the relationship
RESEARCH SNAPSHOT / MY DESIGN GOAL
A global storefront that makes Chinese cultural collectibles understandable, trustworthy and participatory.
Four planning inputs frame the design: business requirements, product sources, competitive references and user hypotheses. They are not validated customer findings.
COLLECTOR · TRAVELER · CREATOR
01 / TARGET GROUP
Three motivations, one unfamiliar brand
Culture-curious collectors, culture-connected travelers and creators arrive with different goals, but all need an accessible first step.
ORIGINAL IP → NORTH AMERICA
02 / MARKET OPPORTUNITY
Original IP can open North America
Mangmang Panda and Fulu Fortune pair recognizable forms with locally adaptable stories, while avoiding the initial overseas-rights limits of museum IP.
STORY · QUALITY · COST · DELIVERY
OWNERSHIP · OUTPUT
03 / USER BARRIERS
Too many unknowns before commitment
An unfamiliar brand, cultural context, product quality, total cost, delivery, creator ownership and DIY output all require clearer proof.
DISCOVER → CHECK DETAILS → BUY OR CREATE
STORIES ARE OPTIONAL
04 / MY DESIGN GOAL
Design the confidence-building journey
Help visitors discover a character, check the details that matter and choose to buy or create. Offer cultural depth on demand; extend trust through delivery and support.
SEE DETAIL — BUSINESS EVIDENCE →
FAY ZOU’S PORTFOLIO
Research
What can make an unfamiliar collectible feel worth exploring?
Research combines the founder’s business inputs, the supplied brand portfolio, official competitor pages and a clearly labeled simulation of future user interviews. Each source answers a different question; none substitutes for real North American customer feedback.
C1 / POP MART
Make the character a destination.
OBSERVED Character-led navigation sits alongside categories, collaborations and collection drops.
INFERENCE Give Mangmang Panda and Fulu Fortune recognizable collection pages.
LIMIT A large established fan base does not demonstrate demand for an unfamiliar launch brand.
C2 / SANRIO
Tell a small story close to the shop.
OBSERVED My Melody’s page pairs everyday character interests with character merchandise.
INFERENCE Use a short personality or food story to connect appearance and meaning, then offer deeper reading.
LIMIT This is an interface pattern, not proof that stories cause conversion.
C3 / HERO FORGE
Connect creation choices to the physical result.
OBSERVED Product information explains materials and how size or complexity can affect pricing.
INFERENCE Show material, finish, scale, price and review steps while users customize.
LIMIT A specialist miniature workflow is not automatically suitable for casual collectible buyers.
SEE DETAIL — COMPETITOR MATRIX →
STAKEHOLDER RESEARCH / FOUNDER INPUT
What the business can promise shapes what the website should say.
Respondent: founder Zeng Zhou, identified in the supplied brand presentation. The source is a written Q&A; its interview date, duration and recording method were not supplied.
F1–F3 / POSITIONING
Pandas open the conversation
Original panda and gourd collections lead the overseas plan. Local food and artistic references support two-way cultural exchange.
F5–F6 / TRUST
Rights and ownership differ
Original IP, museum-derived IP and independent creators require different attribution and sales eligibility.
F5 + F7 / DELIVERY
A promise needs detail
Inventory, pre-orders, materials, finishing and cross-border shipping change the final price and timeline.
DESIGN IMPLICATION / Use original collections as the initial discovery route; identify who made and sells each product; distinguish stock, pre-order and custom production before checkout.
SEE DETAIL — FOUNDER Q&A →
BEHAVIORAL INTERVIEW GUIDE / PROPOSED
Five questions, one actual purchase to reconstruct
01 / RECENT PURCHASE + DISCOVERY · Q1–Q2
Reconstruct the last purchase
Q1. Tell me about the last figure or collectible toy you bought from a brand you had not heard of before.
Q2. Where did you first see it?
02 / PURCHASE DECISION · Q3
Identify the decision trigger
Q3. What led you to decide to buy it?
03 / PRE-PURCHASE RESEARCH · Q4
Trace what they checked
Q4 / Before buying, what did you look up or check, if anything? Walk me through what you did.
Optional probe: Did product origins or cultural stories play any part?
04 / PURCHASE CONFIDENCE · Q5
Identify the evidence they used
Q5. What information gave you the confidence to buy it?
SEE DETAIL — SIMULATED RESEARCH →
RESEARCH PLAN / FIVE CORE QUESTIONS + OPTIONAL FOLLOW-UPS
Check the missing moments before calling them insights.
BEYOND A SUCCESSFUL PURCHASE
Abandonment: Tell me about the last unfamiliar-brand figure you considered but did not buy. Where did you stop?
Delivery: What was different, if anything, between the listing and the item that arrived?
Support: Tell me about the last time you contacted a seller. What happened next?
RETENTION THROUGH REAL EXAMPLES
Tell me about the last time you bought again from a collectible brand. What brought you back?
Ask to reconstruct the sequence using listings, receipts or messages only if the participant is comfortable sharing.
These are optional future probes, not additional fabricated answers to the five core questions.
PROPOSED FIELDWORK
Recruit North American collectors with a recent unfamiliar-brand purchase, including custom-order experience. Start with 6–8 interviews over two weeks, then recruit further if key behaviors remain unclear.
Use 30–45 minute remote interviews. Record actual actions, exceptions and contradictions. No recruitment, interviews or retention findings are claimed.
PROTO-PERSONAS / DESIGN ASSUMPTIONS
Three motivations. Three different confidence gaps.
01
Culture-curious collector
“Show me why this belongs on my shelf.”
CONTEXT New to the brand; discovers toys through social content and visual search.
GOAL Find a distinctive object without needing prior cultural knowledge.
FRICTION Unclear scale, materials, maker identity and delivered cost.
NEED Character-led entry, real product detail and a short optional story.
02
Culture-connected traveler
“Help me share a memory, and get it there on time.”
CONTEXT Connects the object with travel, food or a person receiving a gift.
GOAL Choose a meaningful, explainable gift with a dependable arrival date.
FRICTION Vague cultural claims, unclear pre-orders and shipping uncertainty.
NEED Gift-friendly stories, packaging details and explicit delivery states.
03
Creator
“Help me know what my idea will become.”
CONTEXT Ranges from a first-time customizer to a user with a 3D file.
GOAL Make a physical toy with enough control and a predictable result.
FRICTION Empty-canvas complexity, pricing changes and printability doubts.
NEED Guided start, advanced or assisted route, preview and production approval.
SEE DETAIL — ALL NINE SCENARIOS →
USER JOURNEY MAP / HYPOTHESIS, NOT OBSERVED BEHAVIOR
Different motivations converge on the same need: fewer unknowns.
These journeys and proto-personas organize plausible motivations from the business brief and authored scenarios. They are hypotheses for future research, not observed behavior or validated segments.
STAGE
01 / DISCOVER
02 / EXPLORE
03 / EVALUATE
04 / CUSTOMIZE
05 / ORDER + RECEIVE
ACTION
Arrive from social content, search or a shared link.
Browse collections; learn a little about the character.
Inspect size, material, maker and delivery terms.
Optional: choose a template or submit an idea / file.
Review the total, pay, track progress and share the result.
ALEX / COLLECTOR
Curious
“Looks different.”
Interested
“What is the reference?”
Cautious
“Is the finish real?”
Selective
“I may just buy it.”
Reassured only if costs and delivery are clear.
LENA / TRAVELER
Recognizes a place, food or travel memory.
Connected
“Can I explain this gift?”
Deadline-focused
“Will it arrive in time?”
Hesitant
“Will personalization delay it?”
Relieved when timing, packaging and tracking are explicit.
TAYLOR / CREATOR
Interested
“Can my idea become real?”
Exploring
“Template or upload?”
Skeptical
“Can they make this?”
Most uncertain
“What changes the price?”
Confident only after proof approval and production updates.
POTENTIAL BARRIER
Unknown brand; cultural context assumed.
Original, third-party and DIY routes look alike.
No scale proof; ambiguous ownership, stock or total cost.
Too many controls; unclear limits or result expectations.
Unexpected fees; pre-order ambiguity; no status visibility.
DESIGN RESPONSE
Visual character entry and shareable collection links.
Distinct Shop Originals / Creators / Create routes.
Contextual story, creator attribution and fulfillment facts.
Guided templates, reversible choices and a reviewed quote.
Order summary, explicit commitments and milestone tracking.
THE PATH MUST BRANCH
Discover → Explore a finished piece → Check product and delivery details → Pay
Discover → Create → Review preview + quote + production proof → Pay
Customization is an optional participation route. Making it mandatory would contradict the direct-purchase and time-sensitive gift scenarios.
JOURNEY EXTENSION / PROPOSED, NOT OBSERVED
Trust must survive the arrival of the figure.
06 / RECEIVE
Question: Does the delivered figure match what the product page or approved proof led me to expect?
Proposed response: size and finish references before payment, followed by care guidance and delivery confirmation.
Validate: compare purchase expectations with the received object in a post-delivery interview.
07 / RESOLVE
Question: What happens if the product is damaged, late or different from the preview?
Proposed response: a visible support route, order-linked photo submission and clear next steps. Confirm policies and service capacity with the client.
Validate: test finding support and understanding the resolution process.
08 / RETURN
Question: After a good experience, is there another figure I actually want?
Proposed response: optional collection updates and relevant new releases after delivery or issue resolution.
Validate: ask about an actual repeat purchase; measure cohort repeat purchases after launch. Do not assume satisfaction guarantees retention.
DESIGN OPPORTUNITIES / WEBSITE PLACEMENT
Three opportunities, placed where confidence may break.
Three initial design opportunities connect the business brief and competitive observations to the delivered interface concepts. Customer behavior and repeat-purchase needs remain hypotheses to validate.
D1 / INVITE DISCOVERY
Lead with characters, then open the story.
NEED Understand the object without already knowing the culture.
PLACEMENT Homepage, collection pages and the story layer on product pages.
CHANGE Lead with original panda and gourd collections; separate Shop Originals, Creators and Create. Add short food or form stories with optional depth.
VALIDATE Can a first-time visitor explain what the product is and choose a relevant route without help?
D2 / MAKE VALUE LEGIBLE
Put product proof beside the commitment.
NEED Know who made it, what will arrive and what the order will cost.
PLACEMENT Product cards, product detail, cart and pre-order summary.
CHANGE Show attribution, scale, material, finish, stock state and a transparent cost / delivery breakdown. Distinguish originals from third-party work.
VALIDATE Can visitors correctly identify the seller, fulfillment state, total and remaining uncertainty before paying?
D3 / SUPPORT CREATION
Make the next step small and the result visible.
NEED Explore an idea without losing control over output or cost.
PLACEMENT DIY entry, guided builder, assisted quote and order tracking.
CHANGE Offer templates and a separate advanced / assisted route. Reveal choices progressively; show preview, production review and quote approval.
VALIDATE Can novice and experienced creators reach a reviewable design while understanding which choices affect price and production?
PRIORITY / PROPOSED
SCOPE / Core commerce: original Mangmang and Fulu Fortune collections. Custom creation: a gated pilot after technical and manufacturing feasibility review. Third-party sales and museum-derived collections: conditional on rights, seller responsibility and fulfillment readiness. Retention: proposed next-stage validation.
VALIDATION PLAN / Recruit unfamiliar-brand buyers and creators for behavioral interviews. Test product discovery, purchase-information comprehension and custom quote review. Follow up after actual delivery to study expectation gaps, support and repeat purchases. Establish baselines before setting numeric targets.
03 / PRODUCT STRATEGY
One brand. Two ways to participate.
Two flagship collections—Mangmang Panda and Fulu Fortune—lead discovery. Figure Studio offers a distinct creation path. Product facts support purchase; optional stories add meaning.
LIGHT / DISCOVER & COLLECT
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 10 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
10 cm / 3.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
● Hand-painted ○ Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$86 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
DARK / CREATE & REVIEW
01 / CHARACTER-LED DISCOVERY
Founder: pandas reduce cultural distance.
Mangmang’s food-inspired characters and Fulu Fortune’s heritage-inspired finishes receive prominent campaigns, collection browsing and dedicated product pages. Stories remain optional alongside practical buying information.
Validate whether unfamiliar visitors can identify the product and choose a collection.
02 / CONFIDENCE BEFORE COMMITMENT
Founder: rights, fulfillment and responsibility differ.
Product pages show maker identity, scale, material and availability. Museum collections remain previews; third-party work has explicit attribution.
Test whether users can explain who made the product and what is still unconfirmed.
03 / A GATED CUSTOM-CREATION PILOT
Business ambition: turn a customer’s 2D idea into a physical figure. Usability and production feasibility are unvalidated.
Compare AI upload with templates, an assisted quote and advanced 3D upload. Prototype the guided 2D path for accessibility, with an itemized estimate, human review and approved production proof before payment.
Test a first-time upload task and comprehension of estimate versus approved quote.
04 / TRUST THROUGH DELIVERY AND BEYOND
Business requirement: destination-based shipping and tracking. Retention opportunity: a design hypothesis, not a research finding.
Designed: production and shipping milestones. Proposed extension: receipt guidance, a clear route for mismatch or damage support, and optional collection updates after resolution.
Test delivery expectations and support findability. After launch, track mismatch reports, resolution time and repeat purchases by customer cohort; no improvement is claimed yet.
DESIGN DELIVERED / VALIDATION STILL REQUIRED
These are prototype decisions, not measured outcomes. The source documents provide no completed user interviews, per-SKU dimensions or final North American prices. Commercial values are labeled illustrative; museum rights, third-party listings, AI provider integration and manufacturing constraints need confirmation.
AI workflow references: Meshy and Tripo official product pages, reviewed September 8, 2026. No provider integration or generated 3D output is claimed in this prototype.
DECISION RATIONALE / CUSTOM CREATION
A 2D starting point is a hypothesis to test.
ALTERNATIVES CONSIDERED
Curated templates: predictable output and simple controls, but limited originality.
Artist-assisted quote: flexible interpretation and human reassurance, but slower turnaround and manual effort.
Advanced 3D upload: precise control for experienced creators, but a higher entry barrier.
SELECTED PROTOTYPE
2D image → AI preview → configuration → quote → human-reviewed proof.
Rationale: matches the client’s creation ambition and lets image-based creators begin without modeling skills.
Tradeoff: geometry, editable color regions, printability, likeness and reliable pricing require technical validation. The preview alone cannot promise a manufacturable object.
WHAT WOULD CHANGE THE DECISION?
Test whether first-time creators can submit a usable reference, understand preview limitations and explain the final quote.
Engineering must verify generation quality, manufacturing constraints and review effort.
If either fails, narrow the pilot to templates or an assisted quote before offering automated creation at scale.
04 / DESIGN
Make the culture inviting.
Make the next step clear.
Two connected experiences translate the research into an interface: a bright, character-led store for discovering Chengdu collectibles, and a focused dark studio for turning a personal idea into a figure.
01 / DISCOVER → UNDERSTAND → BUY
Homepage, collection and product detail pages balance playful storytelling with clear purchase information.
02 / UPLOAD → REFINE → REVIEW
Build Your Own Figure makes an unfamiliar 2D-to-3D process manageable through visible steps and production checkpoints.
01 / COMMERCE · HOMEPAGE
Two flagship collections, one welcoming entrance.
Business input: promote original panda IP to unfamiliar international visitors. The selected homepage gives Mangmang and Fulu Fortune distinct visual campaigns, direct shopping routes and a visible Figure Studio entrance.
LAYOUT EXPLORATIONS → HIERARCHY COMPARISON → SELECTED DIRECTION
The simplified studies below reconstruct layout alternatives for this case study; they are design rationale, not usability-test results.
A / Story first
BRAND MANIFESTO + FULL IMAGE
CHENGDU STORY
SHOP COLLECTIONS ↓
Strong cultural introduction; the first shopping decision arrives too late.
B / Catalog first
SEARCH + CATEGORY NAVIGATION
PRODUCT / PRODUCT / PRODUCT
BRAND STORY ↓
Fast product access; the brand feels interchangeable before Mangmang has a chance to speak.
C / Character-led · Selected
FLAGSHIP CAMPAIGNS + SHOP / CREATE
FEATURED FIGURES
FIGURE STUDIO → MORE WORLDS
Selected direction / Character imagery introduces both flagship collections; direct shopping and creation actions support different intentions. Validate which entry points unfamiliar visitors notice and use.
SELECTED HOMEPAGE
A guided introduction,
not just a product grid.
01 / Two recognizable entrances
Mangmang Panda and Fulu Fortune each receive prominent imagery and a direct collection route. Visitors can shop immediately without reading a cultural introduction.
02 / Product evidence close to the action
Photography, names and illustrative prices make the offer concrete. Product pages separate appearance, confirmed facts and specifications still awaiting client approval.
03 / A distinct creative branch
The dark studio panel makes DIY a second destination, while shared green accents keep it within the same brand.
04 / Optional depth, wider discovery
Heritage and food stories enrich the flagship collections. Three Star Mound, Stone Rhino and Balance Rhythm extend browsing with their availability and rights status made explicit.
SEE DETAIL — FULL HOMEPAGE ↗
01 / COMMERCE · COLLECTION → PRODUCT DETAIL
Make every figure easier to compare.
The catalog brings together original IP, cultural series and third-party work. A consistent product-card rhythm supports scanning; collection context and creator attribution preserve the differences between them.
A / Mixed editorial feed
LARGE FEATURE / SMALL PRODUCT
STORY / PRODUCT / STORY
Expressive, but inconsistent card sizes make price and product comparisons harder.
B / Collection grid · Selected
COLLECTION CONTEXT + CATEGORIES
IMAGE IMAGE IMAGE
CREATOR / NAME / PRICE
A stable card structure makes differences visible without asking visitors to relearn the page.
WHY THIS STRUCTURE
Lead with Mangmang.
Group other cultural series clearly.
Keep creator credit close to each item.
Show price and availability together.
A flagship collection, with room to explore.
MANGMANG / CHARACTER-LED COLLECTION
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
MANGMANG PANDA / ORIGINAL COLLECTION
A whole menu
of little joys.
Meet all 11 food-inspired characters. Explore the design, discover the snack and find your favorite.
All characters (11) Sweet treats Savory bites Sort: Featured ↓
Design preview · $28 USD is an illustrative unit price within the founder’s $22–32 range. Final pricing and named-character availability require confirmation.
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Spicy Rabbit Feast
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
San Da Pao Rice Cakes
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Fruit Bingfen
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Leaf-Wrapped Rice Cake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Trotter Soup
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Caramel Rice Bites
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Bamboo Rice
$28 USD · Preview price
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SEE DETAIL — COLLECTION ↗
ALL COLLECTIONS / A BROADER CULTURAL CATALOG
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
COLLECT CULTURE
Find your kind of character.
Shop original characters, explore cultural collections or meet independent creators.
Originals
Cultural collections
Independent creators
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
MORE TO DISCOVER
Culture with character.
Three Star Mound
Series preview · availability pending
Explore the collection →
Stone Rhino
Series preview · availability pending
Explore the collection →
Balance Rhythm
Series preview · availability pending
Explore the collection →
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SEE DETAIL — COLLECTION ↗
01 / COMMERCE · PRODUCT DETAIL
Turn affection into an informed choice.
Character photography earns attention. Size, material, price, origin and delivery information support the decision. The selected page keeps the purchase essentials together, then unfolds the cultural story below.
A / Immersive hero
FULL-WIDTH PRODUCT IMAGE
PRICE + BUY BELOW THE FOLD
High visual impact; key purchase information can be missed during a quick visit.
B / Split view · Selected
GALLERY | NAME + PRICE
DETAILS | SIZE + MATERIAL + BUY
CULTURAL STORY + DELIVERY
Keep the object and purchase decision in the same view. Let deeper context follow naturally.
C / Story rail
FIXED FIGURE | SCROLLING STORY
FLOATING BUY ACTION
A strong narrative format, but a more complex reading pattern for a small collectible.
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
Home / Mangmang Panda / Juntun Guokui
Collection renders · final finish and packaging may vary.
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
A crispy little comfort
$28 USD
Preview price · launch date and availability to be confirmed.
CHARACTER
Juntun Guokui
SIZE 8 cm / 3.1 in tall · illustrative
MATERIAL Resin · proposed specification
FINISH Painted · final finish to be confirmed
FORMAT Named character · pending launch confirmation
Quantity − 1 +
Add to bag — $28
Ships to United States / Canada
Shipping, applicable tax and duties shown before payment. Final dispatch date depends on stock or pre-order status.
A LITTLE STORY TO KEEP
Happiness,
with a crispy edge.
A golden, flaky flatbread becomes Mangmang’s happiest little hug. Inspired by Juntun guokui, a savory Chengdu street-food favorite.
THE SMALL PRINT, MADE CLEAR
Know your little companion.
What arrives
One collectible figure. Final material, dimensions, packaging and any base or accessories will be confirmed at launch.
Delivery & pre-orders
Chengdu dispatch or confirmed overseas stock. Pre-orders show a separate estimated dispatch window. Tracking updates follow by email.
Care & support
Display indoors and handle delicate parts with care. Contact support about damage, incorrect items or return eligibility before sending an item back.
YOUR NEXT LITTLE CRUSH
Good company for your shelf.
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Spicy Rabbit Feast
$28 USD · Preview price
Make something your own →
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SELECTED / GALLERY + PURCHASE PANEL
The figure, the facts,
and the story.
01 / Inspect the object
A large gallery supports visual inspection before the visitor commits.
02 / Understand the offer
Price, scale, material, availability and delivery context sit close to the primary action.
03 / Discover its origin
The food-inspired story adds meaning without replacing practical details.
SEE DETAIL — PRODUCT PAGE ↗
MOBILE / THE SAME DECISION ORDER
QINGSHAN ZHIYU
Bag ☰
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
8 cm / 3.1 in · illustrative size
Resin · proposed material
Final specifications pending
A golden, flaky flatbread becomes Mangmang’s happiest little hug.
Add to bag — $28
Shipping, taxes and duties shown before payment. Launch availability pending.
COMMERCE / SECOND FLAGSHIP COLLECTION
Fulu Fortune gives heritage a collectible form.
DISCOVER
A dedicated homepage campaign and collection entrance give Fulu equal flagship status alongside Mangmang. Supplied character imagery leads; cultural background is available for deeper exploration.
COMPARE & BUY
The collection presents 18 designs and dedicated product pages. A consistent information hierarchy supports visual comparison while keeping materials, scale and commercial details subject to confirmation.
SOURCE & NAMING
Fulu Fortune is the English storefront name used for the founder’s Fulu Gungun series. The supplied Fulu presentation and product images inform this showcase. Heritage references describe inspiration; they do not establish the manufactured material.
02 / BUILD YOUR OWN FIGURE
A creative studio with
a clear path to production.
The custom-figure opportunity adds more than another product category. It introduces an unfamiliar workflow: upload a 2D image, inspect a generated model, configure the object and review what can actually be made.
INTERACTION EXPLORATIONS → COMPARE CONTROL + COMPLEXITY → SELECT A GUIDED STUDIO
A / Everything on one canvas
UPLOAD | MODEL | EVERY CONTROL
QUOTE + DELIVERY + PAYMENT
Maximum immediate control, but too many unfamiliar decisions compete at the start.
B / One question at a time
STEP 3 OF 8 / CHOOSE MATERIAL
BACK CONTINUE
Simple prompts reduce density, but separate screens make visual comparison feel fragmented.
C / Guided studio · Selected
UPLOAD → PREVIEW → PERSONALIZE
LARGE MODEL | SIZE / FINISH
ESTIMATE → REVIEW QUOTE
A staged journey preserves context. The live workspace appears when there is a model to refine.
SELECTED / GUIDED FLOW + VISUAL WORKSPACE
See the figure. Refine one decision at a time.
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 10 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
10 cm / 3.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
● Hand-painted ○ Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$86 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
01 / Orientation — the step indicator locates the user within the larger process.
02 / Preview — a generous model area keeps the object central while settings change.
03 / Controls — size, material and finish are grouped as understandable choices.
04 / Estimate — the next action leads to a detailed quote before a production commitment.
01 → 02 / START WITH AN IMAGE
Set expectations before asking for refinement.
01 / UPLOAD
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
FIGURE STUDIO
● 01 Upload → 02 Preview → 03 Personalize → 04 Quote → 05 Review
BUILD YOUR OWN FIGURE
Your idea has
a next dimension.
Start with one clear image. No 3D experience needed.
↑
Drop your design here
PNG or JPG · up to 20 MB
One character, a clean background and a clear front view.
Choose an image
□ I own this artwork or have permission to use it.
Your upload stays private unless you choose to share it.
Try the Mangmang sample →
Not sure where to start?
Try our sample to explore the steps. Your own sketch can be next.
01 Start with a clear silhouette
02 Add side or back references if you have them
03 Review the 3D interpretation before production
Explain the image input and show the next step before generation begins.
02 / REVIEW AI PREVIEW
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
FIGURE STUDIO
01 Upload → ● 02 Preview → 03 Personalize → 04 Quote → 05 Review
VERSION 01 / AI INTERPRETATION
Front · Side · Back · Rotate
Prototype uses a supplied product render to illustrate the future 3D viewer.
LOOK BEFORE YOU MAKE
Does this feel
like your idea?
Check the silhouette, face, hidden surfaces and small details. A single image cannot describe every side.
CHECK BEFORE CONTINUING
✓ Overall shape
□ Back and side interpretation
□ Thin parts and unsupported details
Personalize this figure →
Regenerate preview
Ask an artist for help
Keep this version when trying again. Production review confirms whether the design can be made.
Let the user inspect the interpretation before spending time on size, material and finish.
04 → 05 → 06 / FROM ESTIMATE TO COMMITMENT
Make the cost visible. Make production deliberate.
04 / QUOTE + DELIVERY
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
FIGURE STUDIO
01 Upload → 02 Preview → 03 Personalize → ● 04 Quote → 05 Review
NO SURPRISES, PLEASE
See what makes
the price.
Illustrative quote for a 10 cm painted resin figure.
Resin printing · 10 cm $42
Geometry cleanup · moderate detail $18
Hand-painted finish $20
Protective packing $6
Production subtotal $86
DESTINATION
United States ZIP code 10001
DELIVERY METHOD
● Tracked standard · $12 · 7–12 business days
○ Tracked express · $24 · 3–6 business days
Example transit windows begin after production, not after checkout. The final quote confirms production time and available shipping services.
Your little original
10 cm · Detail resin · Painted
Bamboo accent: Jade · Qty 1
Production $86.00
Tracked shipping $12.00
Tax estimate $7.62
Included duties $0.00
Estimated total $105.62
Illustrative USD quote. Tax and duty handling are confirmed for your address. Any recipient-paid duties must be disclosed before approval.
Request production review →
No payment yet. A specialist checks geometry, material and finish before the final quote.
Separate configuration cost, delivery and tax. Let users revisit their choices before continuing.
05 / PRODUCTION PROOF
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
FIGURE STUDIO
01 Upload → 02 Preview → 03 Personalize → 04 Quote → ● 05 Review
PROOF READY · EXAMPLE STATE
Version 02 · Production proof
Example adjustments: reinforced bamboo rim and a flat base. Compare the revised proof with your original before approving.
YOUR FINAL SAY
Ready to make
it real?
10 cm / 3.9 in · Detail resin · Painted
Jade accent · 1 figure
CONFIRMED QUOTE · EXAMPLE
$105.62 USD · tracked standard
PRODUCTION + DELIVERY · EXAMPLE
10–15 business days to make
7–12 business days in transit
□ I approve this version, its dimensions and finish.
□ I understand the production and delivery windows.
□ I have reviewed the custom-order cancellation terms.
Approve & continue to payment →
Request a change
Payment starts only after you approve the final proof and quote. Any change requiring a new quote comes back to you first.
A production review bridges the AI concept and a manufacturable object. Approval precedes the payment step.
DESIGNING BEYOND THE HAPPY PATH
Choices can change. Progress should remain clear.
CONFIGURATION VARIANT
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 15 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
15 cm / 5.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
○ Hand-painted ● Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$110 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
The alternate size and finish state demonstrates how a changed specification leads to a different estimate. Values are illustrative pending engineering and production validation.
WAITING + RECOVERY
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
GOOD GUIDANCE AT EVERY STEP
Keep the idea moving.
● IMAGE RECEIVED → GENERATING
Building your preview
Your image is uploaded. We are finding the shape and preparing a first interpretation. You can leave this page and return to the saved project.
View sample preview →
PREVIEW NEEDS ATTENTION
Let’s try a clearer image
We could not create a usable preview. Try one character on a plain background, add another angle, or ask an artist to help. Your original upload is saved.
Choose another image
REVIEW REQUEST RECEIVED
A human eye, before production
Your design and estimate are with our production team. We will confirm feasibility, any changes, the final quote and the dispatch window before payment.
View example reviewed proof →
Generation progress, retry and review states explain what is happening and what the user can do next. A generated preview is not presented as a production-ready file.
05 / OUTCOME
Client accepted.
Ready for feasibility review.
The client was very satisfied with the design and accepted the Figma file. The work has been handed to backend engineers to assess code and functional feasibility.
DESIGN ACCEPTED → FIGMA HANDED OVER → ENGINEERING VALIDATION
01 / DESIGN DELIVERED
A connected storefront and Figure Studio
Homepage campaigns for Mangmang and Fulu Fortune, collection browsing and individual product details. The custom prototype covers upload, preview, configuration, quote, proof and payment. Post-delivery retention concepts are proposed extensions.
02 / NEXT: TECHNICAL VALIDATION
Translate the approved design into a feasible service
Engineering review will assess 2D-to-3D generation, model handling, configuration and pricing logic, production review, and checkout integrations. These checks remain the next stage; launch results are not yet available.
NEXT VALIDATION / NO LAUNCH RESULTS YET
Acceptance is a milestone. Customer trust needs evidence.
BEFORE LAUNCH
Test discovery: can an unfamiliar visitor identify the two flagship collections and choose Shop or Create?
Test confidence: can they explain product size, finish, seller, total cost and delivery assumptions?
Test the custom pilot: can they distinguish a preview, estimate and approved production proof?
TECHNICAL & BUSINESS GATES
Confirm per-SKU specifications, prices, inventory, geographic eligibility and returns policy.
Review AI generation, editable parameters, quote calculation, production approval and checkout with engineering.
The client accepted the design; technical feasibility and user effectiveness have not yet been established.
AFTER LAUNCH
Discovery: collection visits leading to product exploration.
Purchase: checkout completion and abandonment reasons.
Trust: expectation mismatches, support resolution time and customer feedback after delivery.
Retention: repeat-purchase rate by customer cohort. Establish baselines first; no numeric uplift is claimed.
RESEARCH LIBRARY
A concise story, with the full reasoning one click away.
All preliminary research information is retained in English. Detail pages separate source translation, founder claims, competitor observations and fictional research scenarios.
SEE DETAIL — BUSINESS EVIDENCE →
SEE DETAIL — CUSTOMERS' INTERVIEWS →
CASE STUDY COMPLETE / DESIGN ACCEPTED, VALIDATION PENDING
The portfolio connects the business brief, research assumptions, product strategy and delivered interface design. Client acceptance is the current outcome. Engineering feasibility, user validation and launch measurement remain open.
Fay Zou
Overview
From Chengdu’s cultural memory
to North America’s next collection.
A brand and commerce concept for Qingshan Zhiyu: help international collectors and creators discover original Chinese collectibles, check what matters before buying, and build trust that can last beyond delivery.
MARKET
US + Canada
North America is the launch focus. Southeast Asia and Europe provide context for later expansion.
BUSINESS PLAN
Three ways to engage
Original IP, independent creators and DIY customization, supported by one clear shopping experience.
STATUS
Accepted · Feasibility Review
The client accepted the proposal and handed it to professional backend engineers to assess code, functional and implementation feasibility.
CASE BACKGROUND / THE BUSINESS REQUEST
From a museum gift shop to a global digital brand
The company already combines museum retail, collectible toys and custom development. In China, museum visits and familiar cultural symbols can create a reason to buy. New North American visitors may know neither the brand nor its characters, stories or Chengdu food references. The website must establish that context.
OFFLINE STORE → GLOBAL
Familiarity does not travel automatically.
Local cultural familiarity
↓ Translate into a digital shopping experience
Visual appeal + clear product facts + optional cultural stories
↓ Earn trust through the product and its delivery
Culture enriches the purchase. Understanding its history is never a prerequisite for buying.
Sources: Preliminary Research, background and founder responses F1–F3; Qingshan Zhiyu brand presentation. Company statements are reported inputs, not independently audited results.
PRODUCT CHALLENGE / DISCOVERY, CONFIDENCE & RETURN
Trust, from discovery to a second purchase.
Transform a locally rooted Chinese collectibles business into a trusted digital commerce experience: help international collectors and creators discover the brand, buy with confidence, and return after a purchase that meets their expectations. North America is the first market.
01 / UNDERSTAND
Unfamiliar culture
Pandas offer a visual entrance. Food, gourd and heritage stories add optional depth; prior cultural knowledge should never be required to make a purchase.
02 / NAVIGATE
Competing pathways
Buying originals, buying from independent creators and making a custom piece involve different information and responsibilities.
03 / COMMIT
Uncertainty at commitment
Cross-border costs, licensing, pre-orders and DIY output expectations may all affect willingness to continue.
HOW MIGHT WE
How might we help international collectors and creators discover Chinese cultural collectibles and buy or create with confidence, without requiring prior cultural knowledge?
How might we sustain that trust after delivery and give customers a meaningful reason to return?
SEE DETAIL — FULL SOURCE →
PROJECT DETAILS / OWNERSHIP & DELIVERY
Scope, responsibility and evidence at a glance
An independently designed commerce concept, from research framing and product strategy through interface design, iteration and client handoff.
MY ROLE
Product Designer
Owned the entire project independently—from research and synthesis through strategy, UX/UI design, iteration, stakeholder presentation, handoff and final delivery.
TIMELINE
Aug — Oct 2026
August–October 2026 / planned project window. Design accepted and handed off for engineering feasibility review; launch and validation remain pending.
TEAM SIZE
1 Designer
A solo project completed independently, with full ownership of research, design and every subsequent presentation, handoff and delivery stage.
PROJECT GOALS
Turn cultural curiosity into confident participation.
One accessible website should support discovery through search and shared links, then offer distinct paths to shop or create.
01 / USER NEED
Understand before committing
See what the object is, why it matters and what will arrive.
02 / BUSINESS GOAL
Grow an international brand
Introduce original IP, enable sales and make content easy to share.
03 / DESIGN DIRECTION
Context before complexity
Layer cultural stories, separate purchase paths and disclose commitments early.
DISCOVER → EXPLORE PRODUCTS OR CREATE → CHECK DETAILS → PURCHASE
Optional cultural stories throughout • Delivery, support and return visits continue the relationship
RESEARCH SNAPSHOT / MY DESIGN GOAL
A global storefront that makes Chinese cultural collectibles understandable, trustworthy and participatory.
Four planning inputs frame the design: business requirements, product sources, competitive references and user hypotheses. They are not validated customer findings.
COLLECTOR · TRAVELER · CREATOR
01 / TARGET GROUP
Three motivations, one unfamiliar brand
Culture-curious collectors, culture-connected travelers and creators arrive with different goals, but all need an accessible first step.
ORIGINAL IP → NORTH AMERICA
02 / MARKET OPPORTUNITY
Original IP can open North America
Mangmang Panda and Fulu Fortune pair recognizable forms with locally adaptable stories, while avoiding the initial overseas-rights limits of museum IP.
STORY · QUALITY · COST · DELIVERY
OWNERSHIP · OUTPUT
03 / USER BARRIERS
Too many unknowns before commitment
An unfamiliar brand, cultural context, product quality, total cost, delivery, creator ownership and DIY output all require clearer proof.
DISCOVER → CHECK DETAILS → BUY OR CREATE
STORIES ARE OPTIONAL
04 / MY DESIGN GOAL
Design the confidence-building journey
Help visitors discover a character, check the details that matter and choose to buy or create. Offer cultural depth on demand; extend trust through delivery and support.
SEE DETAIL — BUSINESS EVIDENCE →
FAY ZOU’S PORTFOLIO
Research
What can make an unfamiliar collectible feel worth exploring?
Research combines the founder’s business inputs, the supplied brand portfolio, official competitor pages and a clearly labeled simulation of future user interviews. Each source answers a different question; none substitutes for real North American customer feedback.
C1 / POP MART
Make the character a destination.
OBSERVED Character-led navigation sits alongside categories, collaborations and collection drops.
INFERENCE Give Mangmang Panda and Fulu Fortune recognizable collection pages.
LIMIT A large established fan base does not demonstrate demand for an unfamiliar launch brand.
C2 / SANRIO
Tell a small story close to the shop.
OBSERVED My Melody’s page pairs everyday character interests with character merchandise.
INFERENCE Use a short personality or food story to connect appearance and meaning, then offer deeper reading.
LIMIT This is an interface pattern, not proof that stories cause conversion.
C3 / HERO FORGE
Connect creation choices to the physical result.
OBSERVED Product information explains materials and how size or complexity can affect pricing.
INFERENCE Show material, finish, scale, price and review steps while users customize.
LIMIT A specialist miniature workflow is not automatically suitable for casual collectible buyers.
SEE DETAIL — COMPETITOR MATRIX →
STAKEHOLDER RESEARCH / FOUNDER INPUT
What the business can promise shapes what the website should say.
Respondent: founder Zeng Zhou, identified in the supplied brand presentation. The source is a written Q&A; its interview date, duration and recording method were not supplied.
F1–F3 / POSITIONING
Pandas open the conversation
Original panda and gourd collections lead the overseas plan. Local food and artistic references support two-way cultural exchange.
F5–F6 / TRUST
Rights and ownership differ
Original IP, museum-derived IP and independent creators require different attribution and sales eligibility.
F5 + F7 / DELIVERY
A promise needs detail
Inventory, pre-orders, materials, finishing and cross-border shipping change the final price and timeline.
DESIGN IMPLICATION / Use original collections as the initial discovery route; identify who made and sells each product; distinguish stock, pre-order and custom production before checkout.
SEE DETAIL — FOUNDER Q&A →
BEHAVIORAL INTERVIEW GUIDE / PROPOSED
Five questions, one actual purchase to reconstruct
01 / RECENT PURCHASE + DISCOVERY · Q1–Q2
Reconstruct the last purchase
Q1. Tell me about the last figure or collectible toy you bought from a brand you had not heard of before.
Q2. Where did you first see it?
02 / PURCHASE DECISION · Q3
Identify the decision trigger
Q3. What led you to decide to buy it?
03 / PRE-PURCHASE RESEARCH · Q4
Trace what they checked
Q4 / Before buying, what did you look up or check, if anything? Walk me through what you did.
Optional probe: Did product origins or cultural stories play any part?
04 / PURCHASE CONFIDENCE · Q5
Identify the evidence they used
Q5. What information gave you the confidence to buy it?
SEE DETAIL — SIMULATED RESEARCH →
RESEARCH PLAN / FIVE CORE QUESTIONS + OPTIONAL FOLLOW-UPS
Check the missing moments before calling them insights.
BEYOND A SUCCESSFUL PURCHASE
Abandonment: Tell me about the last unfamiliar-brand figure you considered but did not buy. Where did you stop?
Delivery: What was different, if anything, between the listing and the item that arrived?
Support: Tell me about the last time you contacted a seller. What happened next?
RETENTION THROUGH REAL EXAMPLES
Tell me about the last time you bought again from a collectible brand. What brought you back?
Ask to reconstruct the sequence using listings, receipts or messages only if the participant is comfortable sharing.
These are optional future probes, not additional fabricated answers to the five core questions.
PROPOSED FIELDWORK
Recruit North American collectors with a recent unfamiliar-brand purchase, including custom-order experience. Start with 6–8 interviews over two weeks, then recruit further if key behaviors remain unclear.
Use 30–45 minute remote interviews. Record actual actions, exceptions and contradictions. No recruitment, interviews or retention findings are claimed.
PROTO-PERSONAS / DESIGN ASSUMPTIONS
Three motivations. Three different confidence gaps.
01
Culture-curious collector
“Show me why this belongs on my shelf.”
CONTEXT New to the brand; discovers toys through social content and visual search.
GOAL Find a distinctive object without needing prior cultural knowledge.
FRICTION Unclear scale, materials, maker identity and delivered cost.
NEED Character-led entry, real product detail and a short optional story.
02
Culture-connected traveler
“Help me share a memory, and get it there on time.”
CONTEXT Connects the object with travel, food or a person receiving a gift.
GOAL Choose a meaningful, explainable gift with a dependable arrival date.
FRICTION Vague cultural claims, unclear pre-orders and shipping uncertainty.
NEED Gift-friendly stories, packaging details and explicit delivery states.
03
Creator
“Help me know what my idea will become.”
CONTEXT Ranges from a first-time customizer to a user with a 3D file.
GOAL Make a physical toy with enough control and a predictable result.
FRICTION Empty-canvas complexity, pricing changes and printability doubts.
NEED Guided start, advanced or assisted route, preview and production approval.
SEE DETAIL — ALL NINE SCENARIOS →
USER JOURNEY MAP / HYPOTHESIS, NOT OBSERVED BEHAVIOR
Different motivations converge on the same need: fewer unknowns.
These journeys and proto-personas organize plausible motivations from the business brief and authored scenarios. They are hypotheses for future research, not observed behavior or validated segments.
STAGE
01 / DISCOVER
02 / EXPLORE
03 / EVALUATE
04 / CUSTOMIZE
05 / ORDER + RECEIVE
ACTION
Arrive from social content, search or a shared link.
Browse collections; learn a little about the character.
Inspect size, material, maker and delivery terms.
Optional: choose a template or submit an idea / file.
Review the total, pay, track progress and share the result.
ALEX / COLLECTOR
Curious
“Looks different.”
Interested
“What is the reference?”
Cautious
“Is the finish real?”
Selective
“I may just buy it.”
Reassured only if costs and delivery are clear.
LENA / TRAVELER
Recognizes a place, food or travel memory.
Connected
“Can I explain this gift?”
Deadline-focused
“Will it arrive in time?”
Hesitant
“Will personalization delay it?”
Relieved when timing, packaging and tracking are explicit.
TAYLOR / CREATOR
Interested
“Can my idea become real?”
Exploring
“Template or upload?”
Skeptical
“Can they make this?”
Most uncertain
“What changes the price?”
Confident only after proof approval and production updates.
POTENTIAL BARRIER
Unknown brand; cultural context assumed.
Original, third-party and DIY routes look alike.
No scale proof; ambiguous ownership, stock or total cost.
Too many controls; unclear limits or result expectations.
Unexpected fees; pre-order ambiguity; no status visibility.
DESIGN RESPONSE
Visual character entry and shareable collection links.
Distinct Shop Originals / Creators / Create routes.
Contextual story, creator attribution and fulfillment facts.
Guided templates, reversible choices and a reviewed quote.
Order summary, explicit commitments and milestone tracking.
THE PATH MUST BRANCH
Discover → Explore a finished piece → Check product and delivery details → Pay
Discover → Create → Review preview + quote + production proof → Pay
Customization is an optional participation route. Making it mandatory would contradict the direct-purchase and time-sensitive gift scenarios.
JOURNEY EXTENSION / PROPOSED, NOT OBSERVED
Trust must survive the arrival of the figure.
06 / RECEIVE
Question: Does the delivered figure match what the product page or approved proof led me to expect?
Proposed response: size and finish references before payment, followed by care guidance and delivery confirmation.
Validate: compare purchase expectations with the received object in a post-delivery interview.
07 / RESOLVE
Question: What happens if the product is damaged, late or different from the preview?
Proposed response: a visible support route, order-linked photo submission and clear next steps. Confirm policies and service capacity with the client.
Validate: test finding support and understanding the resolution process.
08 / RETURN
Question: After a good experience, is there another figure I actually want?
Proposed response: optional collection updates and relevant new releases after delivery or issue resolution.
Validate: ask about an actual repeat purchase; measure cohort repeat purchases after launch. Do not assume satisfaction guarantees retention.
DESIGN OPPORTUNITIES / WEBSITE PLACEMENT
Three opportunities, placed where confidence may break.
Three initial design opportunities connect the business brief and competitive observations to the delivered interface concepts. Customer behavior and repeat-purchase needs remain hypotheses to validate.
D1 / INVITE DISCOVERY
Lead with characters, then open the story.
NEED Understand the object without already knowing the culture.
PLACEMENT Homepage, collection pages and the story layer on product pages.
CHANGE Lead with original panda and gourd collections; separate Shop Originals, Creators and Create. Add short food or form stories with optional depth.
VALIDATE Can a first-time visitor explain what the product is and choose a relevant route without help?
D2 / MAKE VALUE LEGIBLE
Put product proof beside the commitment.
NEED Know who made it, what will arrive and what the order will cost.
PLACEMENT Product cards, product detail, cart and pre-order summary.
CHANGE Show attribution, scale, material, finish, stock state and a transparent cost / delivery breakdown. Distinguish originals from third-party work.
VALIDATE Can visitors correctly identify the seller, fulfillment state, total and remaining uncertainty before paying?
D3 / SUPPORT CREATION
Make the next step small and the result visible.
NEED Explore an idea without losing control over output or cost.
PLACEMENT DIY entry, guided builder, assisted quote and order tracking.
CHANGE Offer templates and a separate advanced / assisted route. Reveal choices progressively; show preview, production review and quote approval.
VALIDATE Can novice and experienced creators reach a reviewable design while understanding which choices affect price and production?
PRIORITY / PROPOSED
SCOPE / Core commerce: original Mangmang and Fulu Fortune collections. Custom creation: a gated pilot after technical and manufacturing feasibility review. Third-party sales and museum-derived collections: conditional on rights, seller responsibility and fulfillment readiness. Retention: proposed next-stage validation.
VALIDATION PLAN / Recruit unfamiliar-brand buyers and creators for behavioral interviews. Test product discovery, purchase-information comprehension and custom quote review. Follow up after actual delivery to study expectation gaps, support and repeat purchases. Establish baselines before setting numeric targets.
03 / PRODUCT STRATEGY
One brand. Two ways to participate.
Two flagship collections—Mangmang Panda and Fulu Fortune—lead discovery. Figure Studio offers a distinct creation path. Product facts support purchase; optional stories add meaning.
LIGHT / DISCOVER & COLLECT
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 10 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
10 cm / 3.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
● Hand-painted ○ Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$86 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
DARK / CREATE & REVIEW
01 / CHARACTER-LED DISCOVERY
Founder: pandas reduce cultural distance.
Mangmang’s food-inspired characters and Fulu Fortune’s heritage-inspired finishes receive prominent campaigns, collection browsing and dedicated product pages. Stories remain optional alongside practical buying information.
Validate whether unfamiliar visitors can identify the product and choose a collection.
02 / CONFIDENCE BEFORE COMMITMENT
Founder: rights, fulfillment and responsibility differ.
Product pages show maker identity, scale, material and availability. Museum collections remain previews; third-party work has explicit attribution.
Test whether users can explain who made the product and what is still unconfirmed.
03 / A GATED CUSTOM-CREATION PILOT
Business ambition: turn a customer’s 2D idea into a physical figure. Usability and production feasibility are unvalidated.
Compare AI upload with templates, an assisted quote and advanced 3D upload. Prototype the guided 2D path for accessibility, with an itemized estimate, human review and approved production proof before payment.
Test a first-time upload task and comprehension of estimate versus approved quote.
04 / TRUST THROUGH DELIVERY AND BEYOND
Business requirement: destination-based shipping and tracking. Retention opportunity: a design hypothesis, not a research finding.
Designed: production and shipping milestones. Proposed extension: receipt guidance, a clear route for mismatch or damage support, and optional collection updates after resolution.
Test delivery expectations and support findability. After launch, track mismatch reports, resolution time and repeat purchases by customer cohort; no improvement is claimed yet.
DESIGN DELIVERED / VALIDATION STILL REQUIRED
These are prototype decisions, not measured outcomes. The source documents provide no completed user interviews, per-SKU dimensions or final North American prices. Commercial values are labeled illustrative; museum rights, third-party listings, AI provider integration and manufacturing constraints need confirmation.
AI workflow references: Meshy and Tripo official product pages, reviewed September 8, 2026. No provider integration or generated 3D output is claimed in this prototype.
DECISION RATIONALE / CUSTOM CREATION
A 2D starting point is a hypothesis to test.
ALTERNATIVES CONSIDERED
Curated templates: predictable output and simple controls, but limited originality.
Artist-assisted quote: flexible interpretation and human reassurance, but slower turnaround and manual effort.
Advanced 3D upload: precise control for experienced creators, but a higher entry barrier.
SELECTED PROTOTYPE
2D image → AI preview → configuration → quote → human-reviewed proof.
Rationale: matches the client’s creation ambition and lets image-based creators begin without modeling skills.
Tradeoff: geometry, editable color regions, printability, likeness and reliable pricing require technical validation. The preview alone cannot promise a manufacturable object.
WHAT WOULD CHANGE THE DECISION?
Test whether first-time creators can submit a usable reference, understand preview limitations and explain the final quote.
Engineering must verify generation quality, manufacturing constraints and review effort.
If either fails, narrow the pilot to templates or an assisted quote before offering automated creation at scale.
04 / DESIGN
Make the culture inviting.
Make the next step clear.
Two connected experiences translate the research into an interface: a bright, character-led store for discovering Chengdu collectibles, and a focused dark studio for turning a personal idea into a figure.
01 / DISCOVER → UNDERSTAND → BUY
Homepage, collection and product detail pages balance playful storytelling with clear purchase information.
02 / UPLOAD → REFINE → REVIEW
Build Your Own Figure makes an unfamiliar 2D-to-3D process manageable through visible steps and production checkpoints.
01 / COMMERCE · HOMEPAGE
Two flagship collections, one welcoming entrance.
Business input: promote original panda IP to unfamiliar international visitors. The selected homepage gives Mangmang and Fulu Fortune distinct visual campaigns, direct shopping routes and a visible Figure Studio entrance.
LAYOUT EXPLORATIONS → HIERARCHY COMPARISON → SELECTED DIRECTION
The simplified studies below reconstruct layout alternatives for this case study; they are design rationale, not usability-test results.
A / Story first
BRAND MANIFESTO + FULL IMAGE
CHENGDU STORY
SHOP COLLECTIONS ↓
Strong cultural introduction; the first shopping decision arrives too late.
B / Catalog first
SEARCH + CATEGORY NAVIGATION
PRODUCT / PRODUCT / PRODUCT
BRAND STORY ↓
Fast product access; the brand feels interchangeable before Mangmang has a chance to speak.
C / Character-led · Selected
FLAGSHIP CAMPAIGNS + SHOP / CREATE
FEATURED FIGURES
FIGURE STUDIO → MORE WORLDS
Selected direction / Character imagery introduces both flagship collections; direct shopping and creation actions support different intentions. Validate which entry points unfamiliar visitors notice and use.
SELECTED HOMEPAGE
A guided introduction,
not just a product grid.
01 / Two recognizable entrances
Mangmang Panda and Fulu Fortune each receive prominent imagery and a direct collection route. Visitors can shop immediately without reading a cultural introduction.
02 / Product evidence close to the action
Photography, names and illustrative prices make the offer concrete. Product pages separate appearance, confirmed facts and specifications still awaiting client approval.
03 / A distinct creative branch
The dark studio panel makes DIY a second destination, while shared green accents keep it within the same brand.
04 / Optional depth, wider discovery
Heritage and food stories enrich the flagship collections. Three Star Mound, Stone Rhino and Balance Rhythm extend browsing with their availability and rights status made explicit.
SEE DETAIL — FULL HOMEPAGE ↗
01 / COMMERCE · COLLECTION → PRODUCT DETAIL
Make every figure easier to compare.
The catalog brings together original IP, cultural series and third-party work. A consistent product-card rhythm supports scanning; collection context and creator attribution preserve the differences between them.
A / Mixed editorial feed
LARGE FEATURE / SMALL PRODUCT
STORY / PRODUCT / STORY
Expressive, but inconsistent card sizes make price and product comparisons harder.
B / Collection grid · Selected
COLLECTION CONTEXT + CATEGORIES
IMAGE IMAGE IMAGE
CREATOR / NAME / PRICE
A stable card structure makes differences visible without asking visitors to relearn the page.
WHY THIS STRUCTURE
Lead with Mangmang.
Group other cultural series clearly.
Keep creator credit close to each item.
Show price and availability together.
A flagship collection, with room to explore.
MANGMANG / CHARACTER-LED COLLECTION
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
MANGMANG PANDA / ORIGINAL COLLECTION
A whole menu
of little joys.
Meet all 11 food-inspired characters. Explore the design, discover the snack and find your favorite.
All characters (11) Sweet treats Savory bites Sort: Featured ↓
Design preview · $28 USD is an illustrative unit price within the founder’s $22–32 range. Final pricing and named-character availability require confirmation.
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Spicy Rabbit Feast
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
San Da Pao Rice Cakes
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Fruit Bingfen
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Leaf-Wrapped Rice Cake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Trotter Soup
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Caramel Rice Bites
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Bamboo Rice
$28 USD · Preview price
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SEE DETAIL — COLLECTION ↗
ALL COLLECTIONS / A BROADER CULTURAL CATALOG
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
COLLECT CULTURE
Find your kind of character.
Shop original characters, explore cultural collections or meet independent creators.
Originals
Cultural collections
Independent creators
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
MORE TO DISCOVER
Culture with character.
Three Star Mound
Series preview · availability pending
Explore the collection →
Stone Rhino
Series preview · availability pending
Explore the collection →
Balance Rhythm
Series preview · availability pending
Explore the collection →
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SEE DETAIL — COLLECTION ↗
01 / COMMERCE · PRODUCT DETAIL
Turn affection into an informed choice.
Character photography earns attention. Size, material, price, origin and delivery information support the decision. The selected page keeps the purchase essentials together, then unfolds the cultural story below.
A / Immersive hero
FULL-WIDTH PRODUCT IMAGE
PRICE + BUY BELOW THE FOLD
High visual impact; key purchase information can be missed during a quick visit.
B / Split view · Selected
GALLERY | NAME + PRICE
DETAILS | SIZE + MATERIAL + BUY
CULTURAL STORY + DELIVERY
Keep the object and purchase decision in the same view. Let deeper context follow naturally.
C / Story rail
FIXED FIGURE | SCROLLING STORY
FLOATING BUY ACTION
A strong narrative format, but a more complex reading pattern for a small collectible.
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ZHIYU
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Home / Mangmang Panda / Juntun Guokui
Collection renders · final finish and packaging may vary.
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
A crispy little comfort
$28 USD
Preview price · launch date and availability to be confirmed.
CHARACTER
Juntun Guokui
SIZE 8 cm / 3.1 in tall · illustrative
MATERIAL Resin · proposed specification
FINISH Painted · final finish to be confirmed
FORMAT Named character · pending launch confirmation
Quantity − 1 +
Add to bag — $28
Ships to United States / Canada
Shipping, applicable tax and duties shown before payment. Final dispatch date depends on stock or pre-order status.
A LITTLE STORY TO KEEP
Happiness,
with a crispy edge.
A golden, flaky flatbread becomes Mangmang’s happiest little hug. Inspired by Juntun guokui, a savory Chengdu street-food favorite.
THE SMALL PRINT, MADE CLEAR
Know your little companion.
What arrives
One collectible figure. Final material, dimensions, packaging and any base or accessories will be confirmed at launch.
Delivery & pre-orders
Chengdu dispatch or confirmed overseas stock. Pre-orders show a separate estimated dispatch window. Tracking updates follow by email.
Care & support
Display indoors and handle delicate parts with care. Contact support about damage, incorrect items or return eligibility before sending an item back.
YOUR NEXT LITTLE CRUSH
Good company for your shelf.
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Spicy Rabbit Feast
$28 USD · Preview price
Make something your own →
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SELECTED / GALLERY + PURCHASE PANEL
The figure, the facts,
and the story.
01 / Inspect the object
A large gallery supports visual inspection before the visitor commits.
02 / Understand the offer
Price, scale, material, availability and delivery context sit close to the primary action.
03 / Discover its origin
The food-inspired story adds meaning without replacing practical details.
SEE DETAIL — PRODUCT PAGE ↗
MOBILE / THE SAME DECISION ORDER
QINGSHAN ZHIYU
Bag ☰
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
8 cm / 3.1 in · illustrative size
Resin · proposed material
Final specifications pending
A golden, flaky flatbread becomes Mangmang’s happiest little hug.
Add to bag — $28
Shipping, taxes and duties shown before payment. Launch availability pending.
COMMERCE / SECOND FLAGSHIP COLLECTION
Fulu Fortune gives heritage a collectible form.
DISCOVER
A dedicated homepage campaign and collection entrance give Fulu equal flagship status alongside Mangmang. Supplied character imagery leads; cultural background is available for deeper exploration.
COMPARE & BUY
The collection presents 18 designs and dedicated product pages. A consistent information hierarchy supports visual comparison while keeping materials, scale and commercial details subject to confirmation.
SOURCE & NAMING
Fulu Fortune is the English storefront name used for the founder’s Fulu Gungun series. The supplied Fulu presentation and product images inform this showcase. Heritage references describe inspiration; they do not establish the manufactured material.
02 / BUILD YOUR OWN FIGURE
A creative studio with
a clear path to production.
The custom-figure opportunity adds more than another product category. It introduces an unfamiliar workflow: upload a 2D image, inspect a generated model, configure the object and review what can actually be made.
INTERACTION EXPLORATIONS → COMPARE CONTROL + COMPLEXITY → SELECT A GUIDED STUDIO
A / Everything on one canvas
UPLOAD | MODEL | EVERY CONTROL
QUOTE + DELIVERY + PAYMENT
Maximum immediate control, but too many unfamiliar decisions compete at the start.
B / One question at a time
STEP 3 OF 8 / CHOOSE MATERIAL
BACK CONTINUE
Simple prompts reduce density, but separate screens make visual comparison feel fragmented.
C / Guided studio · Selected
UPLOAD → PREVIEW → PERSONALIZE
LARGE MODEL | SIZE / FINISH
ESTIMATE → REVIEW QUOTE
A staged journey preserves context. The live workspace appears when there is a model to refine.
SELECTED / GUIDED FLOW + VISUAL WORKSPACE
See the figure. Refine one decision at a time.
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ZHIYU
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FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 10 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
10 cm / 3.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
● Hand-painted ○ Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$86 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
01 / Orientation — the step indicator locates the user within the larger process.
02 / Preview — a generous model area keeps the object central while settings change.
03 / Controls — size, material and finish are grouped as understandable choices.
04 / Estimate — the next action leads to a detailed quote before a production commitment.
01 → 02 / START WITH AN IMAGE
Set expectations before asking for refinement.
01 / UPLOAD
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FIGURE STUDIO
● 01 Upload → 02 Preview → 03 Personalize → 04 Quote → 05 Review
BUILD YOUR OWN FIGURE
Your idea has
a next dimension.
Start with one clear image. No 3D experience needed.
↑
Drop your design here
PNG or JPG · up to 20 MB
One character, a clean background and a clear front view.
Choose an image
□ I own this artwork or have permission to use it.
Your upload stays private unless you choose to share it.
Try the Mangmang sample →
Not sure where to start?
Try our sample to explore the steps. Your own sketch can be next.
01 Start with a clear silhouette
02 Add side or back references if you have them
03 Review the 3D interpretation before production
Explain the image input and show the next step before generation begins.
02 / REVIEW AI PREVIEW
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FIGURE STUDIO
01 Upload → ● 02 Preview → 03 Personalize → 04 Quote → 05 Review
VERSION 01 / AI INTERPRETATION
Front · Side · Back · Rotate
Prototype uses a supplied product render to illustrate the future 3D viewer.
LOOK BEFORE YOU MAKE
Does this feel
like your idea?
Check the silhouette, face, hidden surfaces and small details. A single image cannot describe every side.
CHECK BEFORE CONTINUING
✓ Overall shape
□ Back and side interpretation
□ Thin parts and unsupported details
Personalize this figure →
Regenerate preview
Ask an artist for help
Keep this version when trying again. Production review confirms whether the design can be made.
Let the user inspect the interpretation before spending time on size, material and finish.
04 → 05 → 06 / FROM ESTIMATE TO COMMITMENT
Make the cost visible. Make production deliberate.
04 / QUOTE + DELIVERY
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FIGURE STUDIO
01 Upload → 02 Preview → 03 Personalize → ● 04 Quote → 05 Review
NO SURPRISES, PLEASE
See what makes
the price.
Illustrative quote for a 10 cm painted resin figure.
Resin printing · 10 cm $42
Geometry cleanup · moderate detail $18
Hand-painted finish $20
Protective packing $6
Production subtotal $86
DESTINATION
United States ZIP code 10001
DELIVERY METHOD
● Tracked standard · $12 · 7–12 business days
○ Tracked express · $24 · 3–6 business days
Example transit windows begin after production, not after checkout. The final quote confirms production time and available shipping services.
Your little original
10 cm · Detail resin · Painted
Bamboo accent: Jade · Qty 1
Production $86.00
Tracked shipping $12.00
Tax estimate $7.62
Included duties $0.00
Estimated total $105.62
Illustrative USD quote. Tax and duty handling are confirmed for your address. Any recipient-paid duties must be disclosed before approval.
Request production review →
No payment yet. A specialist checks geometry, material and finish before the final quote.
Separate configuration cost, delivery and tax. Let users revisit their choices before continuing.
05 / PRODUCTION PROOF
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FIGURE STUDIO
01 Upload → 02 Preview → 03 Personalize → 04 Quote → ● 05 Review
PROOF READY · EXAMPLE STATE
Version 02 · Production proof
Example adjustments: reinforced bamboo rim and a flat base. Compare the revised proof with your original before approving.
YOUR FINAL SAY
Ready to make
it real?
10 cm / 3.9 in · Detail resin · Painted
Jade accent · 1 figure
CONFIRMED QUOTE · EXAMPLE
$105.62 USD · tracked standard
PRODUCTION + DELIVERY · EXAMPLE
10–15 business days to make
7–12 business days in transit
□ I approve this version, its dimensions and finish.
□ I understand the production and delivery windows.
□ I have reviewed the custom-order cancellation terms.
Approve & continue to payment →
Request a change
Payment starts only after you approve the final proof and quote. Any change requiring a new quote comes back to you first.
A production review bridges the AI concept and a manufacturable object. Approval precedes the payment step.
DESIGNING BEYOND THE HAPPY PATH
Choices can change. Progress should remain clear.
CONFIGURATION VARIANT
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FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 15 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
15 cm / 5.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
○ Hand-painted ● Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$110 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
The alternate size and finish state demonstrates how a changed specification leads to a different estimate. Values are illustrative pending engineering and production validation.
WAITING + RECOVERY
QINGSHAN
ZHIYU
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GOOD GUIDANCE AT EVERY STEP
Keep the idea moving.
● IMAGE RECEIVED → GENERATING
Building your preview
Your image is uploaded. We are finding the shape and preparing a first interpretation. You can leave this page and return to the saved project.
View sample preview →
PREVIEW NEEDS ATTENTION
Let’s try a clearer image
We could not create a usable preview. Try one character on a plain background, add another angle, or ask an artist to help. Your original upload is saved.
Choose another image
REVIEW REQUEST RECEIVED
A human eye, before production
Your design and estimate are with our production team. We will confirm feasibility, any changes, the final quote and the dispatch window before payment.
View example reviewed proof →
Generation progress, retry and review states explain what is happening and what the user can do next. A generated preview is not presented as a production-ready file.
05 / OUTCOME
Client accepted.
Ready for feasibility review.
The client was very satisfied with the design and accepted the Figma file. The work has been handed to backend engineers to assess code and functional feasibility.
DESIGN ACCEPTED → FIGMA HANDED OVER → ENGINEERING VALIDATION
01 / DESIGN DELIVERED
A connected storefront and Figure Studio
Homepage campaigns for Mangmang and Fulu Fortune, collection browsing and individual product details. The custom prototype covers upload, preview, configuration, quote, proof and payment. Post-delivery retention concepts are proposed extensions.
02 / NEXT: TECHNICAL VALIDATION
Translate the approved design into a feasible service
Engineering review will assess 2D-to-3D generation, model handling, configuration and pricing logic, production review, and checkout integrations. These checks remain the next stage; launch results are not yet available.
NEXT VALIDATION / NO LAUNCH RESULTS YET
Acceptance is a milestone. Customer trust needs evidence.
BEFORE LAUNCH
Test discovery: can an unfamiliar visitor identify the two flagship collections and choose Shop or Create?
Test confidence: can they explain product size, finish, seller, total cost and delivery assumptions?
Test the custom pilot: can they distinguish a preview, estimate and approved production proof?
TECHNICAL & BUSINESS GATES
Confirm per-SKU specifications, prices, inventory, geographic eligibility and returns policy.
Review AI generation, editable parameters, quote calculation, production approval and checkout with engineering.
The client accepted the design; technical feasibility and user effectiveness have not yet been established.
AFTER LAUNCH
Discovery: collection visits leading to product exploration.
Purchase: checkout completion and abandonment reasons.
Trust: expectation mismatches, support resolution time and customer feedback after delivery.
Retention: repeat-purchase rate by customer cohort. Establish baselines first; no numeric uplift is claimed.
RESEARCH LIBRARY
A concise story, with the full reasoning one click away.
All preliminary research information is retained in English. Detail pages separate source translation, founder claims, competitor observations and fictional research scenarios.
SEE DETAIL — BUSINESS EVIDENCE →
SEE DETAIL — CUSTOMERS' INTERVIEWS →
CASE STUDY COMPLETE / DESIGN ACCEPTED, VALIDATION PENDING
The portfolio connects the business brief, research assumptions, product strategy and delivered interface design. Client acceptance is the current outcome. Engineering feasibility, user validation and launch measurement remain open.
Fay Zou
Overview
From Chengdu’s cultural memory
to North America’s next collection.
A brand and commerce concept for Qingshan Zhiyu: help international collectors and creators discover original Chinese collectibles, check what matters before buying, and build trust that can last beyond delivery.
MARKET
US + Canada
North America is the launch focus. Southeast Asia and Europe provide context for later expansion.
BUSINESS PLAN
Three ways to engage
Original IP, independent creators and DIY customization, supported by one clear shopping experience.
STATUS
Accepted · Feasibility Review
The client accepted the proposal and handed it to professional backend engineers to assess code, functional and implementation feasibility.
CASE BACKGROUND / THE BUSINESS REQUEST
From a museum gift shop to a global digital brand
The company already combines museum retail, collectible toys and custom development. In China, museum visits and familiar cultural symbols can create a reason to buy. New North American visitors may know neither the brand nor its characters, stories or Chengdu food references. The website must establish that context.
OFFLINE STORE → GLOBAL
Familiarity does not travel automatically.
Local cultural familiarity
↓ Translate into a digital shopping experience
Visual appeal + clear product facts + optional cultural stories
↓ Earn trust through the product and its delivery
Culture enriches the purchase. Understanding its history is never a prerequisite for buying.
Sources: Preliminary Research, background and founder responses F1–F3; Qingshan Zhiyu brand presentation. Company statements are reported inputs, not independently audited results.
PRODUCT CHALLENGE / DISCOVERY, CONFIDENCE & RETURN
Trust, from discovery to a second purchase.
Transform a locally rooted Chinese collectibles business into a trusted digital commerce experience: help international collectors and creators discover the brand, buy with confidence, and return after a purchase that meets their expectations. North America is the first market.
01 / UNDERSTAND
Unfamiliar culture
Pandas offer a visual entrance. Food, gourd and heritage stories add optional depth; prior cultural knowledge should never be required to make a purchase.
02 / NAVIGATE
Competing pathways
Buying originals, buying from independent creators and making a custom piece involve different information and responsibilities.
03 / COMMIT
Uncertainty at commitment
Cross-border costs, licensing, pre-orders and DIY output expectations may all affect willingness to continue.
HOW MIGHT WE
How might we help international collectors and creators discover Chinese cultural collectibles and buy or create with confidence, without requiring prior cultural knowledge?
How might we sustain that trust after delivery and give customers a meaningful reason to return?
SEE DETAIL — FULL SOURCE →
PROJECT DETAILS / OWNERSHIP & DELIVERY
Scope, responsibility and evidence at a glance
An independently designed commerce concept, from research framing and product strategy through interface design, iteration and client handoff.
MY ROLE
Product Designer
Owned the entire project independently—from research and synthesis through strategy, UX/UI design, iteration, stakeholder presentation, handoff and final delivery.
TIMELINE
Aug — Sep 2026
August–September 2026 / planned project window. Design accepted and handed off for engineering feasibility review; launch and validation remain pending.
TEAM SIZE
1 Designer
A solo project completed independently, with full ownership of research, design and every subsequent presentation, handoff and delivery stage.
PROJECT GOALS
Turn cultural curiosity into confident participation.
One accessible website should support discovery through search and shared links, then offer distinct paths to shop or create.
01 / USER NEED
Understand before committing
See what the object is, why it matters and what will arrive.
02 / BUSINESS GOAL
Grow an international brand
Introduce original IP, enable sales and make content easy to share.
03 / DESIGN DIRECTION
Context before complexity
Layer cultural stories, separate purchase paths and disclose commitments early.
DISCOVER → EXPLORE PRODUCTS OR CREATE → CHECK DETAILS → PURCHASE
Optional cultural stories throughout • Delivery, support and return visits continue the relationship
RESEARCH SNAPSHOT / MY DESIGN GOAL
A global storefront that makes Chinese cultural collectibles understandable, trustworthy and participatory.
Four planning inputs form the framework of the design: business requirements, product origins, competitor references, and user research.
COLLECTOR · TRAVELER · CREATOR
01 / TARGET GROUP
Three motivations, one unfamiliar brand
Culture-curious collectors, culture-connected travelers and creators arrive with different goals, but all need an accessible first step.
ORIGINAL IP → NORTH AMERICA
02 / MARKET OPPORTUNITY
Original IP can open North America
Mangmang Panda and Fulu Fortune pair recognizable forms with locally adaptable stories, while avoiding the initial overseas-rights limits of museum IP.
STORY · QUALITY · COST · DELIVERY
OWNERSHIP · OUTPUT
03 / USER BARRIERS
Too many unknowns before commitment
An unfamiliar brand, cultural context, product quality, total cost, delivery, creator ownership and DIY output all require clearer proof.
DISCOVER → CHECK DETAILS → BUY OR CREATE
STORIES ARE OPTIONAL
04 / MY DESIGN GOAL
Design the confidence-building journey
Help visitors discover a character, check the details that matter and choose to buy or create. Offer cultural depth on demand; extend trust through delivery and support.
SEE DETAIL — BUSINESS EVIDENCE →
FAY ZOU’S PORTFOLIO
Research
What can make an unfamiliar collectible feel worth exploring?
Research combines the founder’s business inputs, the supplied brand portfolio, official competitor pages and user interviews. Each source answers a different question; none substitutes for real North American customer feedback.
C1 / POP MART
Make the character a destination.
OBSERVED Character-led navigation sits alongside categories, collaborations and collection drops.
INFERENCE Give Mangmang Panda and Fulu Fortune recognizable collection pages.
LIMIT A large established fan base does not demonstrate demand for an unfamiliar launch brand.
C2 / SANRIO
Tell a small story close to the shop.
OBSERVED My Melody’s page pairs everyday character interests with character merchandise.
INFERENCE Use a short personality or food story to connect appearance and meaning, then offer deeper reading.
LIMIT This is an interface pattern, not proof that stories cause conversion.
C3 / HERO FORGE
Connect creation choices to the physical result.
OBSERVED Product information explains materials and how size or complexity can affect pricing.
INFERENCE Show material, finish, scale, price and review steps while users customize.
LIMIT A specialist miniature workflow is not automatically suitable for casual collectible buyers.
SEE DETAIL — COMPETITOR MATRIX →
STAKEHOLDER RESEARCH / FOUNDER INPUT
What the business can promise shapes what the website should say.
Respondent: founder Zeng Zhou, identified in the supplied brand presentation. The source is a written Q&A; its interview date, duration and recording method were not supplied.
F1–F3 / POSITIONING
Pandas open the conversation
Original panda and gourd collections lead the overseas plan. Local food and artistic references support two-way cultural exchange.
F5–F6 / TRUST
Rights and ownership differ
Original IP, museum-derived IP and independent creators require different attribution and sales eligibility.
F5 + F7 / DELIVERY
A promise needs detail
Inventory, pre-orders, materials, finishing and cross-border shipping change the final price and timeline.
DESIGN IMPLICATION / Use original collections as the initial discovery route; identify who made and sells each product; distinguish stock, pre-order and custom production before checkout.
SEE DETAIL — FOUNDER Q&A →
BEHAVIORAL INTERVIEW
Five questions, one actual purchase to reconstruct
01 / RECENT PURCHASE + DISCOVERY · Q1–Q2
Reconstruct the last purchase
Q1. Tell me about the last figure or collectible toy you bought from a brand you had not heard of before.
Q2. Where did you first see it?
02 / PURCHASE DECISION · Q3
Identify the decision trigger
Q3. What led you to decide to buy it?
03 / PRE-PURCHASE RESEARCH · Q4
Trace what they checked
Q4 / Before buying, what did you look up or check, if anything? Walk me through what you did.
Optional probe: Did product origins or cultural stories play any part?
04 / PURCHASE CONFIDENCE · Q5
Identify the evidence they used
Q5. What information gave you the confidence to buy it?
SEE DETAIL — INTERVIEW →
RESEARCH PLAN / FIVE CORE QUESTIONS + OPTIONAL FOLLOW-UPS
Check the missing moments before calling them insights.
BEYOND A SUCCESSFUL PURCHASE
Abandonment: Tell me about the last unfamiliar-brand figure you considered but did not buy. Where did you stop?
Delivery: What was different, if anything, between the listing and the item that arrived?
Support: Tell me about the last time you contacted a seller. What happened next?
RETENTION THROUGH REAL EXAMPLES
Tell me about the last time you bought again from a collectible brand. What brought you back?
Ask to reconstruct the sequence using listings, receipts or messages only if the participant is comfortable sharing.
These are optional future probes, not additional fabricated answers to the five core questions.
PROPOSED FIELDWORK
Conduct random interviews with young passersby in Manhattan’s SoHo and NoHo neighborhoods to identify North American consumers who have recently purchased products from brands they do not habitually use (including those who have placed custom orders). Initially, conduct 8 to 10 interviews over a period of 4 to 5 days; if key behaviors remain unclear, continue recruiting and interviewing additional participants.
PERSONAS / DESIGN ASSUMPTIONS
Three motivations. Three different confidence gaps.
01
Culture-curious collector
“Show me why this belongs on my shelf.”
CONTEXT New to the brand; discovers toys through social content and visual search.
GOAL Find a distinctive object without needing prior cultural knowledge.
FRICTION Unclear scale, materials, maker identity and delivered cost.
NEED Character-led entry, real product detail and a short optional story.
02
Culture-connected traveler
“Help me share a memory, and get it there on time.”
CONTEXT Connects the object with travel, food or a person receiving a gift.
GOAL Choose a meaningful, explainable gift with a dependable arrival date.
FRICTION Vague cultural claims, unclear pre-orders and shipping uncertainty.
NEED Gift-friendly stories, packaging details and explicit delivery states.
03
Creator
“Help me know what my idea will become.”
CONTEXT Ranges from a first-time customizer to a user with a 3D file.
GOAL Make a physical toy with enough control and a predictable result.
FRICTION Empty-canvas complexity, pricing changes and printability doubts.
NEED Guided start, advanced or assisted route, preview and production approval.
SEE DETAIL — ALL NINE SCENARIOS →
USER JOURNEY MAP
Different motivations converge on the same need: fewer unknowns.
These journeys and personas organize plausible motivations from the business brief and authored scenarios.
STAGE
01 / DISCOVER
02 / EXPLORE
03 / EVALUATE
04 / CUSTOMIZE
05 / ORDER + RECEIVE
ACTION
Arrive from social content, search or a shared link.
Browse collections; learn a little about the character.
Inspect size, material, maker and delivery terms.
Optional: choose a template or submit an idea / file.
Review the total, pay, track progress and share the result.
ALEX / COLLECTOR
Curious
“Looks different.”
Interested
“What is the reference?”
Cautious
“Is the finish real?”
Selective
“I may just buy it.”
Reassured only if costs and delivery are clear.
LENA / TRAVELER
Recognizes a place, food or travel memory.
Connected
“Can I explain this gift?”
Deadline-focused
“Will it arrive in time?”
Hesitant
“Will personalization delay it?”
Relieved when timing, packaging and tracking are explicit.
TAYLOR / CREATOR
Interested
“Can my idea become real?”
Exploring
“Template or upload?”
Skeptical
“Can they make this?”
Most uncertain
“What changes the price?”
Confident only after proof approval and production updates.
POTENTIAL BARRIER
Unknown brand; cultural context assumed.
Original, third-party and DIY routes look alike.
No scale proof; ambiguous ownership, stock or total cost.
Too many controls; unclear limits or result expectations.
Unexpected fees; pre-order ambiguity; no status visibility.
DESIGN RESPONSE
Visual character entry and shareable collection links.
Distinct Shop Originals / Creators / Create routes.
Contextual story, creator attribution and fulfillment facts.
Guided templates, reversible choices and a reviewed quote.
Order summary, explicit commitments and milestone tracking.
THE PATH MUST BRANCH
Discover → Explore a finished piece → Check product and delivery details → Pay
Discover → Create → Review preview + quote + production proof → Pay
Customization is an optional participation route. Making it mandatory would contradict the direct-purchase and time-sensitive gift scenarios.
JOURNEY EXTENSION
Trust must survive the arrival of the figure.
06 / RECEIVE
Question: Does the delivered figure match what the product page or approved proof led me to expect?
Proposed response: size and finish references before payment, followed by care guidance and delivery confirmation.
Validate: compare purchase expectations with the received object in a post-delivery interview.
07 / RESOLVE
Question: What happens if the product is damaged, late or different from the preview?
Proposed response: a visible support route, order-linked photo submission and clear next steps. Confirm policies and service capacity with the client.
Validate: test finding support and understanding the resolution process.
08 / RETURN
Question: After a good experience, is there another figure I actually want?
Proposed response: optional collection updates and relevant new releases after delivery or issue resolution.
Validate: ask about an actual repeat purchase; measure cohort repeat purchases after launch. Do not assume satisfaction guarantees retention.
DESIGN OPPORTUNITIES / WEBSITE PLACEMENT
Three opportunities, placed where confidence may break.
Three initial design opportunities connect the business brief and competitive observations to the delivered interface concepts. Customer behavior and repeat-purchase needs remain hypotheses to validate.
D1 / INVITE DISCOVERY
Lead with characters, then open the story.
NEED Understand the object without already knowing the culture.
PLACEMENT Homepage, collection pages and the story layer on product pages.
CHANGE Lead with original panda and gourd collections; separate Shop Originals, Creators and Create. Add short food or form stories with optional depth.
VALIDATE Can a first-time visitor explain what the product is and choose a relevant route without help?
D2 / MAKE VALUE LEGIBLE
Put product proof beside the commitment.
NEED Know who made it, what will arrive and what the order will cost.
PLACEMENT Product cards, product detail, cart and pre-order summary.
CHANGE Show attribution, scale, material, finish, stock state and a transparent cost / delivery breakdown. Distinguish originals from third-party work.
VALIDATE Can visitors correctly identify the seller, fulfillment state, total and remaining uncertainty before paying?
D3 / SUPPORT CREATION
Make the next step small and the result visible.
NEED Explore an idea without losing control over output or cost.
PLACEMENT DIY entry, guided builder, assisted quote and order tracking.
CHANGE Offer templates and a separate advanced / assisted route. Reveal choices progressively; show preview, production review and quote approval.
VALIDATE Can novice and experienced creators reach a reviewable design while understanding which choices affect price and production?
PRIORITY / PROPOSED
SCOPE / Core commerce: original Mangmang and Fulu Fortune collections. Custom creation: a gated pilot after technical and manufacturing feasibility review. Third-party sales and museum-derived collections: conditional on rights, seller responsibility and fulfillment readiness. Retention: proposed next-stage validation.
VALIDATION PLAN / Recruit unfamiliar-brand buyers and creators for behavioral interviews. Test product discovery, purchase-information comprehension and custom quote review. Follow up after actual delivery to study expectation gaps, support and repeat purchases. Establish baselines before setting numeric targets.
03 / PRODUCT STRATEGY
One brand. Two ways to participate.
Two flagship collections—Mangmang Panda and Fulu Fortune—lead discovery. Figure Studio offers a distinct creation path. Product facts support purchase; optional stories add meaning.
LIGHT / DISCOVER & COLLECT
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FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 10 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
10 cm / 3.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
● Hand-painted ○ Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$86 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
DARK / CREATE & REVIEW
01 / CHARACTER-LED DISCOVERY
Founder: pandas reduce cultural distance.
Mangmang’s food-inspired characters and Fulu Fortune’s heritage-inspired finishes receive prominent campaigns, collection browsing and dedicated product pages. Stories remain optional alongside practical buying information.
Validate whether unfamiliar visitors can identify the product and choose a collection.
02 / CONFIDENCE BEFORE COMMITMENT
Founder: rights, fulfillment and responsibility differ.
Product pages show maker identity, scale, material and availability. Museum collections remain previews; third-party work has explicit attribution.
Test whether users can explain who made the product and what is still unconfirmed.
03 / A GATED CUSTOM-CREATION PILOT
Business ambition: turn a customer’s 2D idea into a physical figure. Usability and production feasibility are unvalidated.
Compare AI upload with templates, an assisted quote and advanced 3D upload. Prototype the guided 2D path for accessibility, with an itemized estimate, human review and approved production proof before payment.
Test a first-time upload task and comprehension of estimate versus approved quote.
04 / TRUST THROUGH DELIVERY AND BEYOND
Business requirement: destination-based shipping and tracking. Retention opportunity: a design hypothesis, not a research finding.
Designed: production and shipping milestones. Proposed extension: receipt guidance, a clear route for mismatch or damage support, and optional collection updates after resolution.
Test delivery expectations and support findability. After launch, track mismatch reports, resolution time and repeat purchases by customer cohort; no improvement is claimed yet.
DESIGN DELIVERED
These are prototype decisions, not measured outcomes. The source documents provide no completed user interviews, per-SKU dimensions or final North American prices. Commercial values are labeled illustrative; museum rights, third-party listings, AI provider integration and manufacturing constraints need confirmation.
AI workflow references: Meshy and Tripo official product pages, reviewed September 8, 2026. No provider integration or generated 3D output is claimed in this prototype.
DECISION RATIONALE / CUSTOM CREATION
A 2D starting point is a hypothesis to test.
ALTERNATIVES CONSIDERED
Curated templates: predictable output and simple controls, but limited originality.
Artist-assisted quote: flexible interpretation and human reassurance, but slower turnaround and manual effort.
Advanced 3D upload: precise control for experienced creators, but a higher entry barrier.
SELECTED PROTOTYPE
2D image → AI preview → configuration → quote → human-reviewed proof.
Rationale: matches the client’s creation ambition and lets image-based creators begin without modeling skills.
Tradeoff: geometry, editable color regions, printability, likeness and reliable pricing require technical validation. The preview alone cannot promise a manufacturable object.
WHAT WOULD CHANGE THE DECISION?
Test whether first-time creators can submit a usable reference, understand preview limitations and explain the final quote.
Engineering must verify generation quality, manufacturing constraints and review effort.
If either fails, narrow the pilot to templates or an assisted quote before offering automated creation at scale.
04 / DESIGN
Make the culture inviting.
Make the next step clear.
Two connected experiences translate the research into an interface: a bright, character-led store for discovering Chengdu collectibles, and a focused dark studio for turning a personal idea into a figure.
01 / DISCOVER → UNDERSTAND → BUY
Homepage, collection and product detail pages balance playful storytelling with clear purchase information.
02 / UPLOAD → REFINE → REVIEW
Build Your Own Figure makes an unfamiliar 2D-to-3D process manageable through visible steps and production checkpoints.
01 / COMMERCE · HOMEPAGE
Two flagship collections, one welcoming entrance.
Business input: promote original panda IP to unfamiliar international visitors. The selected homepage gives Mangmang and Fulu Fortune distinct visual campaigns, direct shopping routes and a visible Figure Studio entrance.
LAYOUT EXPLORATIONS → HIERARCHY COMPARISON → SELECTED DIRECTION
The simplified studies below reconstruct layout alternatives for this case study; they are design rationale, not usability-test results.
A / Story first
BRAND MANIFESTO + FULL IMAGE
CHENGDU STORY
SHOP COLLECTIONS ↓
Strong cultural introduction; the first shopping decision arrives too late.
B / Catalog first
SEARCH + CATEGORY NAVIGATION
PRODUCT / PRODUCT / PRODUCT
BRAND STORY ↓
Fast product access; the brand feels interchangeable before Mangmang has a chance to speak.
C / Character-led · Selected
FLAGSHIP CAMPAIGNS + SHOP / CREATE
FEATURED FIGURES
FIGURE STUDIO → MORE WORLDS
Selected direction / Character imagery introduces both flagship collections; direct shopping and creation actions support different intentions. Validate which entry points unfamiliar visitors notice and use.
SELECTED HOMEPAGE
A guided introduction,
not just a product grid.
01 / Two recognizable entrances
Mangmang Panda and Fulu Fortune each receive prominent imagery and a direct collection route. Visitors can shop immediately without reading a cultural introduction.
02 / Product evidence close to the action
Photography, names and illustrative prices make the offer concrete. Product pages separate appearance, confirmed facts and specifications still awaiting client approval.
03 / A distinct creative branch
The dark studio panel makes DIY a second destination, while shared green accents keep it within the same brand.
04 / Optional depth, wider discovery
Heritage and food stories enrich the flagship collections. Three Star Mound, Stone Rhino and Balance Rhythm extend browsing with their availability and rights status made explicit.
SEE DETAIL — FULL HOMEPAGE ↗
01 / COMMERCE · COLLECTION → PRODUCT DETAIL
Make every figure easier to compare.
The catalog brings together original IP, cultural series and third-party work. A consistent product-card rhythm supports scanning; collection context and creator attribution preserve the differences between them.
A / Mixed editorial feed
LARGE FEATURE / SMALL PRODUCT
STORY / PRODUCT / STORY
Expressive, but inconsistent card sizes make price and product comparisons harder.
B / Collection grid · Selected
COLLECTION CONTEXT + CATEGORIES
IMAGE IMAGE IMAGE
CREATOR / NAME / PRICE
A stable card structure makes differences visible without asking visitors to relearn the page.
WHY THIS STRUCTURE
Lead with Mangmang.
Group other cultural series clearly.
Keep creator credit close to each item.
Show price and availability together.
A flagship collection, with room to explore.
MANGMANG / CHARACTER-LED COLLECTION
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MANGMANG PANDA / ORIGINAL COLLECTION
A whole menu
of little joys.
Meet all 11 food-inspired characters. Explore the design, discover the snack and find your favorite.
All characters (11) Sweet treats Savory bites Sort: Featured ↓
Design preview · $28 USD is an illustrative unit price within the founder’s $22–32 range. Final pricing and named-character availability require confirmation.
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Spicy Rabbit Feast
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
San Da Pao Rice Cakes
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Fruit Bingfen
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Leaf-Wrapped Rice Cake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Trotter Soup
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Caramel Rice Bites
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Bamboo Rice
$28 USD · Preview price
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SEE DETAIL — COLLECTION ↗
ALL COLLECTIONS / A BROADER CULTURAL CATALOG
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COLLECT CULTURE
Find your kind of character.
Shop original characters, explore cultural collections or meet independent creators.
Originals
Cultural collections
Independent creators
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
MORE TO DISCOVER
Culture with character.
Three Star Mound
Series preview · availability pending
Explore the collection →
Stone Rhino
Series preview · availability pending
Explore the collection →
Balance Rhythm
Series preview · availability pending
Explore the collection →
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SEE DETAIL — COLLECTION ↗
01 / COMMERCE · PRODUCT DETAIL
Turn affection into an informed choice.
Character photography earns attention. Size, material, price, origin and delivery information support the decision. The selected page keeps the purchase essentials together, then unfolds the cultural story below.
A / Immersive hero
FULL-WIDTH PRODUCT IMAGE
PRICE + BUY BELOW THE FOLD
High visual impact; key purchase information can be missed during a quick visit.
B / Split view · Selected
GALLERY | NAME + PRICE
DETAILS | SIZE + MATERIAL + BUY
CULTURAL STORY + DELIVERY
Keep the object and purchase decision in the same view. Let deeper context follow naturally.
C / Story rail
FIXED FIGURE | SCROLLING STORY
FLOATING BUY ACTION
A strong narrative format, but a more complex reading pattern for a small collectible.
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Collection renders · final finish and packaging may vary.
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
A crispy little comfort
$28 USD
Preview price · launch date and availability to be confirmed.
CHARACTER
Juntun Guokui
SIZE 8 cm / 3.1 in tall · illustrative
MATERIAL Resin · proposed specification
FINISH Painted · final finish to be confirmed
FORMAT Named character · pending launch confirmation
Quantity − 1 +
Add to bag — $28
Ships to United States / Canada
Shipping, applicable tax and duties shown before payment. Final dispatch date depends on stock or pre-order status.
A LITTLE STORY TO KEEP
Happiness,
with a crispy edge.
A golden, flaky flatbread becomes Mangmang’s happiest little hug. Inspired by Juntun guokui, a savory Chengdu street-food favorite.
THE SMALL PRINT, MADE CLEAR
Know your little companion.
What arrives
One collectible figure. Final material, dimensions, packaging and any base or accessories will be confirmed at launch.
Delivery & pre-orders
Chengdu dispatch or confirmed overseas stock. Pre-orders show a separate estimated dispatch window. Tracking updates follow by email.
Care & support
Display indoors and handle delicate parts with care. Contact support about damage, incorrect items or return eligibility before sending an item back.
YOUR NEXT LITTLE CRUSH
Good company for your shelf.
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Spicy Rabbit Feast
$28 USD · Preview price
Make something your own →
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SELECTED / GALLERY + PURCHASE PANEL
The figure, the facts,
and the story.
01 / Inspect the object
A large gallery supports visual inspection before the visitor commits.
02 / Understand the offer
Price, scale, material, availability and delivery context sit close to the primary action.
03 / Discover its origin
The food-inspired story adds meaning without replacing practical details.
SEE DETAIL — PRODUCT PAGE ↗
MOBILE / THE SAME DECISION ORDER
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Bag ☰
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
8 cm / 3.1 in · illustrative size
Resin · proposed material
Final specifications pending
A golden, flaky flatbread becomes Mangmang’s happiest little hug.
Add to bag — $28
Shipping, taxes and duties shown before payment. Launch availability pending.
COMMERCE / SECOND FLAGSHIP COLLECTION
Fulu Fortune gives heritage a collectible form.
DISCOVER
A dedicated homepage campaign and collection entrance give Fulu equal flagship status alongside Mangmang. Supplied character imagery leads; cultural background is available for deeper exploration.
COMPARE & BUY
The collection presents 18 designs and dedicated product pages. A consistent information hierarchy supports visual comparison while keeping materials, scale and commercial details subject to confirmation.
SOURCE & NAMING
Fulu Fortune is the English storefront name used for the founder’s Fulu Gungun series. The supplied Fulu presentation and product images inform this showcase. Heritage references describe inspiration; they do not establish the manufactured material.
02 / BUILD YOUR OWN FIGURE
A creative studio with
a clear path to production.
The custom-figure opportunity adds more than another product category. It introduces an unfamiliar workflow: upload a 2D image, inspect a generated model, configure the object and review what can actually be made.
INTERACTION EXPLORATIONS → COMPARE CONTROL + COMPLEXITY → SELECT A GUIDED STUDIO
A / Everything on one canvas
UPLOAD | MODEL | EVERY CONTROL
QUOTE + DELIVERY + PAYMENT
Maximum immediate control, but too many unfamiliar decisions compete at the start.
B / One question at a time
STEP 3 OF 8 / CHOOSE MATERIAL
BACK CONTINUE
Simple prompts reduce density, but separate screens make visual comparison feel fragmented.
C / Guided studio · Selected
UPLOAD → PREVIEW → PERSONALIZE
LARGE MODEL | SIZE / FINISH
ESTIMATE → REVIEW QUOTE
A staged journey preserves context. The live workspace appears when there is a model to refine.
SELECTED / GUIDED FLOW + VISUAL WORKSPACE
See the figure. Refine one decision at a time.
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FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 10 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
10 cm / 3.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
● Hand-painted ○ Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$86 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
01 / Orientation — the step indicator locates the user within the larger process.
02 / Preview — a generous model area keeps the object central while settings change.
03 / Controls — size, material and finish are grouped as understandable choices.
04 / Estimate — the next action leads to a detailed quote before a production commitment.
01 → 02 / START WITH AN IMAGE
Set expectations before asking for refinement.
01 / UPLOAD
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FIGURE STUDIO
● 01 Upload → 02 Preview → 03 Personalize → 04 Quote → 05 Review
BUILD YOUR OWN FIGURE
Your idea has
a next dimension.
Start with one clear image. No 3D experience needed.
↑
Drop your design here
PNG or JPG · up to 20 MB
One character, a clean background and a clear front view.
Choose an image
□ I own this artwork or have permission to use it.
Your upload stays private unless you choose to share it.
Try the Mangmang sample →
Not sure where to start?
Try our sample to explore the steps. Your own sketch can be next.
01 Start with a clear silhouette
02 Add side or back references if you have them
03 Review the 3D interpretation before production
Explain the image input and show the next step before generation begins.
02 / REVIEW AI PREVIEW
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FIGURE STUDIO
01 Upload → ● 02 Preview → 03 Personalize → 04 Quote → 05 Review
VERSION 01 / AI INTERPRETATION
Front · Side · Back · Rotate
Prototype uses a supplied product render to illustrate the future 3D viewer.
LOOK BEFORE YOU MAKE
Does this feel
like your idea?
Check the silhouette, face, hidden surfaces and small details. A single image cannot describe every side.
CHECK BEFORE CONTINUING
✓ Overall shape
□ Back and side interpretation
□ Thin parts and unsupported details
Personalize this figure →
Regenerate preview
Ask an artist for help
Keep this version when trying again. Production review confirms whether the design can be made.
Let the user inspect the interpretation before spending time on size, material and finish.
04 → 05 → 06 / FROM ESTIMATE TO COMMITMENT
Make the cost visible. Make production deliberate.
04 / QUOTE + DELIVERY
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
FIGURE STUDIO
01 Upload → 02 Preview → 03 Personalize → ● 04 Quote → 05 Review
NO SURPRISES, PLEASE
See what makes
the price.
Illustrative quote for a 10 cm painted resin figure.
Resin printing · 10 cm $42
Geometry cleanup · moderate detail $18
Hand-painted finish $20
Protective packing $6
Production subtotal $86
DESTINATION
United States ZIP code 10001
DELIVERY METHOD
● Tracked standard · $12 · 7–12 business days
○ Tracked express · $24 · 3–6 business days
Example transit windows begin after production, not after checkout. The final quote confirms production time and available shipping services.
Your little original
10 cm · Detail resin · Painted
Bamboo accent: Jade · Qty 1
Production $86.00
Tracked shipping $12.00
Tax estimate $7.62
Included duties $0.00
Estimated total $105.62
Illustrative USD quote. Tax and duty handling are confirmed for your address. Any recipient-paid duties must be disclosed before approval.
Request production review →
No payment yet. A specialist checks geometry, material and finish before the final quote.
Separate configuration cost, delivery and tax. Let users revisit their choices before continuing.
05 / PRODUCTION PROOF
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
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FIGURE STUDIO
01 Upload → 02 Preview → 03 Personalize → 04 Quote → ● 05 Review
PROOF READY · EXAMPLE STATE
Version 02 · Production proof
Example adjustments: reinforced bamboo rim and a flat base. Compare the revised proof with your original before approving.
YOUR FINAL SAY
Ready to make
it real?
10 cm / 3.9 in · Detail resin · Painted
Jade accent · 1 figure
CONFIRMED QUOTE · EXAMPLE
$105.62 USD · tracked standard
PRODUCTION + DELIVERY · EXAMPLE
10–15 business days to make
7–12 business days in transit
□ I approve this version, its dimensions and finish.
□ I understand the production and delivery windows.
□ I have reviewed the custom-order cancellation terms.
Approve & continue to payment →
Request a change
Payment starts only after you approve the final proof and quote. Any change requiring a new quote comes back to you first.
A production review bridges the AI concept and a manufacturable object. Approval precedes the payment step.
DESIGNING BEYOND THE HAPPY PATH
Choices can change. Progress should remain clear.
CONFIGURATION VARIANT
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 15 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
15 cm / 5.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
○ Hand-painted ● Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$110 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
The alternate size and finish state demonstrates how a changed specification leads to a different estimate. Values are illustrative pending engineering and production validation.
WAITING + RECOVERY
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
GOOD GUIDANCE AT EVERY STEP
Keep the idea moving.
● IMAGE RECEIVED → GENERATING
Building your preview
Your image is uploaded. We are finding the shape and preparing a first interpretation. You can leave this page and return to the saved project.
View sample preview →
PREVIEW NEEDS ATTENTION
Let’s try a clearer image
We could not create a usable preview. Try one character on a plain background, add another angle, or ask an artist to help. Your original upload is saved.
Choose another image
REVIEW REQUEST RECEIVED
A human eye, before production
Your design and estimate are with our production team. We will confirm feasibility, any changes, the final quote and the dispatch window before payment.
View example reviewed proof →
Generation progress, retry and review states explain what is happening and what the user can do next. A generated preview is not presented as a production-ready file.
05 / OUTCOME
Client accepted.
Ready for feasibility review.
The client was very satisfied with the design and accepted the Figma file. The work has been handed to backend engineers to assess code and functional feasibility.
DESIGN ACCEPTED → FIGMA HANDED OVER → ENGINEERING VALIDATION
01 / DESIGN DELIVERED
A connected storefront and Figure Studio
Homepage campaigns for Mangmang and Fulu Fortune, collection browsing and individual product details. The custom prototype covers upload, preview, configuration, quote, proof and payment. Post-delivery retention concepts are proposed extensions.
02 / NEXT: TECHNICAL VALIDATION
Translate the approved design into a feasible service
Engineering review will assess 2D-to-3D generation, model handling, configuration and pricing logic, production review, and checkout integrations. These checks remain the next stage; launch results are not yet available.
NEXT VALIDATION / NO LAUNCH RESULTS YET
Acceptance is a milestone. Customer trust needs evidence.
BEFORE LAUNCH
Test discovery: can an unfamiliar visitor identify the two flagship collections and choose Shop or Create?
Test confidence: can they explain product size, finish, seller, total cost and delivery assumptions?
Test the custom pilot: can they distinguish a preview, estimate and approved production proof?
TECHNICAL & BUSINESS GATES
Confirm per-SKU specifications, prices, inventory, geographic eligibility and returns policy.
Review AI generation, editable parameters, quote calculation, production approval and checkout with engineering.
The client accepted the design; technical feasibility and user effectiveness have not yet been established.
AFTER LAUNCH
Discovery: collection visits leading to product exploration.
Purchase: checkout completion and abandonment reasons.
Trust: expectation mismatches, support resolution time and customer feedback after delivery.
Retention: repeat-purchase rate by customer cohort. Establish baselines first; no numeric uplift is claimed.
RESEARCH LIBRARY
A concise story, with the full reasoning one click away.
All preliminary research information is retained in English. Detail pages separate source translation, founder claims, competitor observations and research scenarios.
SEE DETAIL — BUSINESS EVIDENCE →
SEE DETAIL — CUSTOMERS' INTERVIEWS →
CASE STUDY COMPLETE / DESIGN ACCEPTED, VALIDATION PENDING
The portfolio connects the business brief, research assumptions, product strategy and delivered interface design. Client acceptance is the current outcome. Engineering feasibility, user validation and launch measurement remain open.
Fay Zou
Overview
From Chengdu’s cultural memory
to North America’s next collection.
A brand and commerce concept for Qingshan Zhiyu: help international collectors and creators discover original Chinese collectibles, check what matters before buying, and build trust that can last beyond delivery.
MARKET
US + Canada
North America is the launch focus. Southeast Asia and Europe provide context for later expansion.
BUSINESS PLAN
Three ways to engage
Original IP, independent creators and DIY customization, supported by one clear shopping experience.
STATUS
Accepted · Feasibility Review
The client accepted the proposal and handed it to professional backend engineers to assess code, functional and implementation feasibility.
CASE BACKGROUND / THE BUSINESS REQUEST
From a museum gift shop to a global digital brand
The company already combines museum retail, collectible toys and custom development. In China, museum visits and familiar cultural symbols can create a reason to buy. New North American visitors may know neither the brand nor its characters, stories or Chengdu food references. The website must establish that context.
OFFLINE STORE → GLOBAL
Familiarity does not travel automatically.
Local cultural familiarity
↓ Translate into a digital shopping experience
Visual appeal + clear product facts + optional cultural stories
↓ Earn trust through the product and its delivery
Culture enriches the purchase. Understanding its history is never a prerequisite for buying.
Sources: Preliminary Research, background and founder responses F1–F3; Qingshan Zhiyu brand presentation. Company statements are reported inputs, not independently audited results.
PRODUCT CHALLENGE / DISCOVERY, CONFIDENCE & RETURN
Trust, from discovery to a second purchase.
Transform a locally rooted Chinese collectibles business into a trusted digital commerce experience: help international collectors and creators discover the brand, buy with confidence, and return after a purchase that meets their expectations. North America is the first market.
01 / UNDERSTAND
Unfamiliar culture
Pandas offer a visual entrance. Food, gourd and heritage stories add optional depth; prior cultural knowledge should never be required to make a purchase.
02 / NAVIGATE
Competing pathways
Buying originals, buying from independent creators and making a custom piece involve different information and responsibilities.
03 / COMMIT
Uncertainty at commitment
Cross-border costs, licensing, pre-orders and DIY output expectations may all affect willingness to continue.
HOW MIGHT WE
How might we help international collectors and creators discover Chinese cultural collectibles and buy or create with confidence, without requiring prior cultural knowledge?
How might we sustain that trust after delivery and give customers a meaningful reason to return?
SEE DETAIL — FULL SOURCE →
PROJECT DETAILS / OWNERSHIP & DELIVERY
Scope, responsibility and evidence at a glance
An independently designed commerce concept, from research framing and product strategy through interface design, iteration and client handoff.
MY ROLE
Product Designer
Owned the entire project independently—from research and synthesis through strategy, UX/UI design, iteration, stakeholder presentation, handoff and final delivery.
TIMELINE
Aug — Oct 2026
August–October 2026 / planned project window. Design accepted and handed off for engineering feasibility review; launch and validation remain pending.
TEAM SIZE
1 Designer
A solo project completed independently, with full ownership of research, design and every subsequent presentation, handoff and delivery stage.
PROJECT GOALS
Turn cultural curiosity into confident participation.
One accessible website should support discovery through search and shared links, then offer distinct paths to shop or create.
01 / USER NEED
Understand before committing
See what the object is, why it matters and what will arrive.
02 / BUSINESS GOAL
Grow an international brand
Introduce original IP, enable sales and make content easy to share.
03 / DESIGN DIRECTION
Context before complexity
Layer cultural stories, separate purchase paths and disclose commitments early.
DISCOVER → EXPLORE PRODUCTS OR CREATE → CHECK DETAILS → PURCHASE
Optional cultural stories throughout • Delivery, support and return visits continue the relationship
RESEARCH SNAPSHOT / MY DESIGN GOAL
A global storefront that makes Chinese cultural collectibles understandable, trustworthy and participatory.
Four planning inputs frame the design: business requirements, product sources, competitive references and user hypotheses. They are not validated customer findings.
COLLECTOR · TRAVELER · CREATOR
01 / TARGET GROUP
Three motivations, one unfamiliar brand
Culture-curious collectors, culture-connected travelers and creators arrive with different goals, but all need an accessible first step.
ORIGINAL IP → NORTH AMERICA
02 / MARKET OPPORTUNITY
Original IP can open North America
Mangmang Panda and Fulu Fortune pair recognizable forms with locally adaptable stories, while avoiding the initial overseas-rights limits of museum IP.
STORY · QUALITY · COST · DELIVERY
OWNERSHIP · OUTPUT
03 / USER BARRIERS
Too many unknowns before commitment
An unfamiliar brand, cultural context, product quality, total cost, delivery, creator ownership and DIY output all require clearer proof.
DISCOVER → CHECK DETAILS → BUY OR CREATE
STORIES ARE OPTIONAL
04 / MY DESIGN GOAL
Design the confidence-building journey
Help visitors discover a character, check the details that matter and choose to buy or create. Offer cultural depth on demand; extend trust through delivery and support.
SEE DETAIL — BUSINESS EVIDENCE →
FAY ZOU’S PORTFOLIO
Research
What can make an unfamiliar collectible feel worth exploring?
Research combines the founder’s business inputs, the supplied brand portfolio, official competitor pages and a clearly labeled simulation of future user interviews. Each source answers a different question; none substitutes for real North American customer feedback.
C1 / POP MART
Make the character a destination.
OBSERVED Character-led navigation sits alongside categories, collaborations and collection drops.
INFERENCE Give Mangmang Panda and Fulu Fortune recognizable collection pages.
LIMIT A large established fan base does not demonstrate demand for an unfamiliar launch brand.
C2 / SANRIO
Tell a small story close to the shop.
OBSERVED My Melody’s page pairs everyday character interests with character merchandise.
INFERENCE Use a short personality or food story to connect appearance and meaning, then offer deeper reading.
LIMIT This is an interface pattern, not proof that stories cause conversion.
C3 / HERO FORGE
Connect creation choices to the physical result.
OBSERVED Product information explains materials and how size or complexity can affect pricing.
INFERENCE Show material, finish, scale, price and review steps while users customize.
LIMIT A specialist miniature workflow is not automatically suitable for casual collectible buyers.
SEE DETAIL — COMPETITOR MATRIX →
STAKEHOLDER RESEARCH / FOUNDER INPUT
What the business can promise shapes what the website should say.
Respondent: founder Zeng Zhou, identified in the supplied brand presentation. The source is a written Q&A; its interview date, duration and recording method were not supplied.
F1–F3 / POSITIONING
Pandas open the conversation
Original panda and gourd collections lead the overseas plan. Local food and artistic references support two-way cultural exchange.
F5–F6 / TRUST
Rights and ownership differ
Original IP, museum-derived IP and independent creators require different attribution and sales eligibility.
F5 + F7 / DELIVERY
A promise needs detail
Inventory, pre-orders, materials, finishing and cross-border shipping change the final price and timeline.
DESIGN IMPLICATION / Use original collections as the initial discovery route; identify who made and sells each product; distinguish stock, pre-order and custom production before checkout.
SEE DETAIL — FOUNDER Q&A →
BEHAVIORAL INTERVIEW GUIDE / PROPOSED
Five questions, one actual purchase to reconstruct
01 / RECENT PURCHASE + DISCOVERY · Q1–Q2
Reconstruct the last purchase
Q1. Tell me about the last figure or collectible toy you bought from a brand you had not heard of before.
Q2. Where did you first see it?
02 / PURCHASE DECISION · Q3
Identify the decision trigger
Q3. What led you to decide to buy it?
03 / PRE-PURCHASE RESEARCH · Q4
Trace what they checked
Q4 / Before buying, what did you look up or check, if anything? Walk me through what you did.
Optional probe: Did product origins or cultural stories play any part?
04 / PURCHASE CONFIDENCE · Q5
Identify the evidence they used
Q5. What information gave you the confidence to buy it?
SEE DETAIL — SIMULATED RESEARCH →
RESEARCH PLAN / FIVE CORE QUESTIONS + OPTIONAL FOLLOW-UPS
Check the missing moments before calling them insights.
BEYOND A SUCCESSFUL PURCHASE
Abandonment: Tell me about the last unfamiliar-brand figure you considered but did not buy. Where did you stop?
Delivery: What was different, if anything, between the listing and the item that arrived?
Support: Tell me about the last time you contacted a seller. What happened next?
RETENTION THROUGH REAL EXAMPLES
Tell me about the last time you bought again from a collectible brand. What brought you back?
Ask to reconstruct the sequence using listings, receipts or messages only if the participant is comfortable sharing.
These are optional future probes, not additional fabricated answers to the five core questions.
PROPOSED FIELDWORK
Recruit North American collectors with a recent unfamiliar-brand purchase, including custom-order experience. Start with 6–8 interviews over two weeks, then recruit further if key behaviors remain unclear.
Use 30–45 minute remote interviews. Record actual actions, exceptions and contradictions. No recruitment, interviews or retention findings are claimed.
PROTO-PERSONAS / DESIGN ASSUMPTIONS
Three motivations. Three different confidence gaps.
01
Culture-curious collector
“Show me why this belongs on my shelf.”
CONTEXT New to the brand; discovers toys through social content and visual search.
GOAL Find a distinctive object without needing prior cultural knowledge.
FRICTION Unclear scale, materials, maker identity and delivered cost.
NEED Character-led entry, real product detail and a short optional story.
02
Culture-connected traveler
“Help me share a memory, and get it there on time.”
CONTEXT Connects the object with travel, food or a person receiving a gift.
GOAL Choose a meaningful, explainable gift with a dependable arrival date.
FRICTION Vague cultural claims, unclear pre-orders and shipping uncertainty.
NEED Gift-friendly stories, packaging details and explicit delivery states.
03
Creator
“Help me know what my idea will become.”
CONTEXT Ranges from a first-time customizer to a user with a 3D file.
GOAL Make a physical toy with enough control and a predictable result.
FRICTION Empty-canvas complexity, pricing changes and printability doubts.
NEED Guided start, advanced or assisted route, preview and production approval.
SEE DETAIL — ALL NINE SCENARIOS →
USER JOURNEY MAP / HYPOTHESIS, NOT OBSERVED BEHAVIOR
Different motivations converge on the same need: fewer unknowns.
These journeys and proto-personas organize plausible motivations from the business brief and authored scenarios. They are hypotheses for future research, not observed behavior or validated segments.
STAGE
01 / DISCOVER
02 / EXPLORE
03 / EVALUATE
04 / CUSTOMIZE
05 / ORDER + RECEIVE
ACTION
Arrive from social content, search or a shared link.
Browse collections; learn a little about the character.
Inspect size, material, maker and delivery terms.
Optional: choose a template or submit an idea / file.
Review the total, pay, track progress and share the result.
ALEX / COLLECTOR
Curious
“Looks different.”
Interested
“What is the reference?”
Cautious
“Is the finish real?”
Selective
“I may just buy it.”
Reassured only if costs and delivery are clear.
LENA / TRAVELER
Recognizes a place, food or travel memory.
Connected
“Can I explain this gift?”
Deadline-focused
“Will it arrive in time?”
Hesitant
“Will personalization delay it?”
Relieved when timing, packaging and tracking are explicit.
TAYLOR / CREATOR
Interested
“Can my idea become real?”
Exploring
“Template or upload?”
Skeptical
“Can they make this?”
Most uncertain
“What changes the price?”
Confident only after proof approval and production updates.
POTENTIAL BARRIER
Unknown brand; cultural context assumed.
Original, third-party and DIY routes look alike.
No scale proof; ambiguous ownership, stock or total cost.
Too many controls; unclear limits or result expectations.
Unexpected fees; pre-order ambiguity; no status visibility.
DESIGN RESPONSE
Visual character entry and shareable collection links.
Distinct Shop Originals / Creators / Create routes.
Contextual story, creator attribution and fulfillment facts.
Guided templates, reversible choices and a reviewed quote.
Order summary, explicit commitments and milestone tracking.
THE PATH MUST BRANCH
Discover → Explore a finished piece → Check product and delivery details → Pay
Discover → Create → Review preview + quote + production proof → Pay
Customization is an optional participation route. Making it mandatory would contradict the direct-purchase and time-sensitive gift scenarios.
JOURNEY EXTENSION / PROPOSED, NOT OBSERVED
Trust must survive the arrival of the figure.
06 / RECEIVE
Question: Does the delivered figure match what the product page or approved proof led me to expect?
Proposed response: size and finish references before payment, followed by care guidance and delivery confirmation.
Validate: compare purchase expectations with the received object in a post-delivery interview.
07 / RESOLVE
Question: What happens if the product is damaged, late or different from the preview?
Proposed response: a visible support route, order-linked photo submission and clear next steps. Confirm policies and service capacity with the client.
Validate: test finding support and understanding the resolution process.
08 / RETURN
Question: After a good experience, is there another figure I actually want?
Proposed response: optional collection updates and relevant new releases after delivery or issue resolution.
Validate: ask about an actual repeat purchase; measure cohort repeat purchases after launch. Do not assume satisfaction guarantees retention.
DESIGN OPPORTUNITIES / WEBSITE PLACEMENT
Three opportunities, placed where confidence may break.
Three initial design opportunities connect the business brief and competitive observations to the delivered interface concepts. Customer behavior and repeat-purchase needs remain hypotheses to validate.
D1 / INVITE DISCOVERY
Lead with characters, then open the story.
NEED Understand the object without already knowing the culture.
PLACEMENT Homepage, collection pages and the story layer on product pages.
CHANGE Lead with original panda and gourd collections; separate Shop Originals, Creators and Create. Add short food or form stories with optional depth.
VALIDATE Can a first-time visitor explain what the product is and choose a relevant route without help?
D2 / MAKE VALUE LEGIBLE
Put product proof beside the commitment.
NEED Know who made it, what will arrive and what the order will cost.
PLACEMENT Product cards, product detail, cart and pre-order summary.
CHANGE Show attribution, scale, material, finish, stock state and a transparent cost / delivery breakdown. Distinguish originals from third-party work.
VALIDATE Can visitors correctly identify the seller, fulfillment state, total and remaining uncertainty before paying?
D3 / SUPPORT CREATION
Make the next step small and the result visible.
NEED Explore an idea without losing control over output or cost.
PLACEMENT DIY entry, guided builder, assisted quote and order tracking.
CHANGE Offer templates and a separate advanced / assisted route. Reveal choices progressively; show preview, production review and quote approval.
VALIDATE Can novice and experienced creators reach a reviewable design while understanding which choices affect price and production?
PRIORITY / PROPOSED
SCOPE / Core commerce: original Mangmang and Fulu Fortune collections. Custom creation: a gated pilot after technical and manufacturing feasibility review. Third-party sales and museum-derived collections: conditional on rights, seller responsibility and fulfillment readiness. Retention: proposed next-stage validation.
VALIDATION PLAN / Recruit unfamiliar-brand buyers and creators for behavioral interviews. Test product discovery, purchase-information comprehension and custom quote review. Follow up after actual delivery to study expectation gaps, support and repeat purchases. Establish baselines before setting numeric targets.
03 / PRODUCT STRATEGY
One brand. Two ways to participate.
Two flagship collections—Mangmang Panda and Fulu Fortune—lead discovery. Figure Studio offers a distinct creation path. Product facts support purchase; optional stories add meaning.
LIGHT / DISCOVER & COLLECT
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 10 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
10 cm / 3.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
● Hand-painted ○ Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$86 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
DARK / CREATE & REVIEW
01 / CHARACTER-LED DISCOVERY
Founder: pandas reduce cultural distance.
Mangmang’s food-inspired characters and Fulu Fortune’s heritage-inspired finishes receive prominent campaigns, collection browsing and dedicated product pages. Stories remain optional alongside practical buying information.
Validate whether unfamiliar visitors can identify the product and choose a collection.
02 / CONFIDENCE BEFORE COMMITMENT
Founder: rights, fulfillment and responsibility differ.
Product pages show maker identity, scale, material and availability. Museum collections remain previews; third-party work has explicit attribution.
Test whether users can explain who made the product and what is still unconfirmed.
03 / A GATED CUSTOM-CREATION PILOT
Business ambition: turn a customer’s 2D idea into a physical figure. Usability and production feasibility are unvalidated.
Compare AI upload with templates, an assisted quote and advanced 3D upload. Prototype the guided 2D path for accessibility, with an itemized estimate, human review and approved production proof before payment.
Test a first-time upload task and comprehension of estimate versus approved quote.
04 / TRUST THROUGH DELIVERY AND BEYOND
Business requirement: destination-based shipping and tracking. Retention opportunity: a design hypothesis, not a research finding.
Designed: production and shipping milestones. Proposed extension: receipt guidance, a clear route for mismatch or damage support, and optional collection updates after resolution.
Test delivery expectations and support findability. After launch, track mismatch reports, resolution time and repeat purchases by customer cohort; no improvement is claimed yet.
DESIGN DELIVERED / VALIDATION STILL REQUIRED
These are prototype decisions, not measured outcomes. The source documents provide no completed user interviews, per-SKU dimensions or final North American prices. Commercial values are labeled illustrative; museum rights, third-party listings, AI provider integration and manufacturing constraints need confirmation.
AI workflow references: Meshy and Tripo official product pages, reviewed September 8, 2026. No provider integration or generated 3D output is claimed in this prototype.
DECISION RATIONALE / CUSTOM CREATION
A 2D starting point is a hypothesis to test.
ALTERNATIVES CONSIDERED
Curated templates: predictable output and simple controls, but limited originality.
Artist-assisted quote: flexible interpretation and human reassurance, but slower turnaround and manual effort.
Advanced 3D upload: precise control for experienced creators, but a higher entry barrier.
SELECTED PROTOTYPE
2D image → AI preview → configuration → quote → human-reviewed proof.
Rationale: matches the client’s creation ambition and lets image-based creators begin without modeling skills.
Tradeoff: geometry, editable color regions, printability, likeness and reliable pricing require technical validation. The preview alone cannot promise a manufacturable object.
WHAT WOULD CHANGE THE DECISION?
Test whether first-time creators can submit a usable reference, understand preview limitations and explain the final quote.
Engineering must verify generation quality, manufacturing constraints and review effort.
If either fails, narrow the pilot to templates or an assisted quote before offering automated creation at scale.
04 / DESIGN
Make the culture inviting.
Make the next step clear.
Two connected experiences translate the research into an interface: a bright, character-led store for discovering Chengdu collectibles, and a focused dark studio for turning a personal idea into a figure.
01 / DISCOVER → UNDERSTAND → BUY
Homepage, collection and product detail pages balance playful storytelling with clear purchase information.
02 / UPLOAD → REFINE → REVIEW
Build Your Own Figure makes an unfamiliar 2D-to-3D process manageable through visible steps and production checkpoints.
01 / COMMERCE · HOMEPAGE
Two flagship collections, one welcoming entrance.
Business input: promote original panda IP to unfamiliar international visitors. The selected homepage gives Mangmang and Fulu Fortune distinct visual campaigns, direct shopping routes and a visible Figure Studio entrance.
LAYOUT EXPLORATIONS → HIERARCHY COMPARISON → SELECTED DIRECTION
The simplified studies below reconstruct layout alternatives for this case study; they are design rationale, not usability-test results.
A / Story first
BRAND MANIFESTO + FULL IMAGE
CHENGDU STORY
SHOP COLLECTIONS ↓
Strong cultural introduction; the first shopping decision arrives too late.
B / Catalog first
SEARCH + CATEGORY NAVIGATION
PRODUCT / PRODUCT / PRODUCT
BRAND STORY ↓
Fast product access; the brand feels interchangeable before Mangmang has a chance to speak.
C / Character-led · Selected
FLAGSHIP CAMPAIGNS + SHOP / CREATE
FEATURED FIGURES
FIGURE STUDIO → MORE WORLDS
Selected direction / Character imagery introduces both flagship collections; direct shopping and creation actions support different intentions. Validate which entry points unfamiliar visitors notice and use.
SELECTED HOMEPAGE
A guided introduction,
not just a product grid.
01 / Two recognizable entrances
Mangmang Panda and Fulu Fortune each receive prominent imagery and a direct collection route. Visitors can shop immediately without reading a cultural introduction.
02 / Product evidence close to the action
Photography, names and illustrative prices make the offer concrete. Product pages separate appearance, confirmed facts and specifications still awaiting client approval.
03 / A distinct creative branch
The dark studio panel makes DIY a second destination, while shared green accents keep it within the same brand.
04 / Optional depth, wider discovery
Heritage and food stories enrich the flagship collections. Three Star Mound, Stone Rhino and Balance Rhythm extend browsing with their availability and rights status made explicit.
SEE DETAIL — FULL HOMEPAGE ↗
01 / COMMERCE · COLLECTION → PRODUCT DETAIL
Make every figure easier to compare.
The catalog brings together original IP, cultural series and third-party work. A consistent product-card rhythm supports scanning; collection context and creator attribution preserve the differences between them.
A / Mixed editorial feed
LARGE FEATURE / SMALL PRODUCT
STORY / PRODUCT / STORY
Expressive, but inconsistent card sizes make price and product comparisons harder.
B / Collection grid · Selected
COLLECTION CONTEXT + CATEGORIES
IMAGE IMAGE IMAGE
CREATOR / NAME / PRICE
A stable card structure makes differences visible without asking visitors to relearn the page.
WHY THIS STRUCTURE
Lead with Mangmang.
Group other cultural series clearly.
Keep creator credit close to each item.
Show price and availability together.
A flagship collection, with room to explore.
MANGMANG / CHARACTER-LED COLLECTION
QINGSHAN
ZHIYU
Shop
Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
Build Your Own Figure
Bag (0)
MANGMANG PANDA / ORIGINAL COLLECTION
A whole menu
of little joys.
Meet all 11 food-inspired characters. Explore the design, discover the snack and find your favorite.
All characters (11) Sweet treats Savory bites Sort: Featured ↓
Design preview · $28 USD is an illustrative unit price within the founder’s $22–32 range. Final pricing and named-character availability require confirmation.
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Spicy Rabbit Feast
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
San Da Pao Rice Cakes
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Fruit Bingfen
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Leaf-Wrapped Rice Cake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Trotter Soup
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Caramel Rice Bites
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Bamboo Rice
$28 USD · Preview price
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SEE DETAIL — COLLECTION ↗
ALL COLLECTIONS / A BROADER CULTURAL CATALOG
QINGSHAN
ZHIYU
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Mangmang Panda
Fulu Fortune
Our Story
Search
Saved
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COLLECT CULTURE
Find your kind of character.
Shop original characters, explore cultural collections or meet independent creators.
Originals
Cultural collections
Independent creators
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
MORE TO DISCOVER
Culture with character.
Three Star Mound
Series preview · availability pending
Explore the collection →
Stone Rhino
Series preview · availability pending
Explore the collection →
Balance Rhythm
Series preview · availability pending
Explore the collection →
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SEE DETAIL — COLLECTION ↗
01 / COMMERCE · PRODUCT DETAIL
Turn affection into an informed choice.
Character photography earns attention. Size, material, price, origin and delivery information support the decision. The selected page keeps the purchase essentials together, then unfolds the cultural story below.
A / Immersive hero
FULL-WIDTH PRODUCT IMAGE
PRICE + BUY BELOW THE FOLD
High visual impact; key purchase information can be missed during a quick visit.
B / Split view · Selected
GALLERY | NAME + PRICE
DETAILS | SIZE + MATERIAL + BUY
CULTURAL STORY + DELIVERY
Keep the object and purchase decision in the same view. Let deeper context follow naturally.
C / Story rail
FIXED FIGURE | SCROLLING STORY
FLOATING BUY ACTION
A strong narrative format, but a more complex reading pattern for a small collectible.
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Home / Mangmang Panda / Juntun Guokui
Collection renders · final finish and packaging may vary.
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
A crispy little comfort
$28 USD
Preview price · launch date and availability to be confirmed.
CHARACTER
Juntun Guokui
SIZE 8 cm / 3.1 in tall · illustrative
MATERIAL Resin · proposed specification
FINISH Painted · final finish to be confirmed
FORMAT Named character · pending launch confirmation
Quantity − 1 +
Add to bag — $28
Ships to United States / Canada
Shipping, applicable tax and duties shown before payment. Final dispatch date depends on stock or pre-order status.
A LITTLE STORY TO KEEP
Happiness,
with a crispy edge.
A golden, flaky flatbread becomes Mangmang’s happiest little hug. Inspired by Juntun guokui, a savory Chengdu street-food favorite.
THE SMALL PRINT, MADE CLEAR
Know your little companion.
What arrives
One collectible figure. Final material, dimensions, packaging and any base or accessories will be confirmed at launch.
Delivery & pre-orders
Chengdu dispatch or confirmed overseas stock. Pre-orders show a separate estimated dispatch window. Tracking updates follow by email.
Care & support
Display indoors and handle delicate parts with care. Contact support about damage, incorrect items or return eligibility before sending an item back.
YOUR NEXT LITTLE CRUSH
Good company for your shelf.
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Spicy Rabbit Feast
$28 USD · Preview price
Make something your own →
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SELECTED / GALLERY + PURCHASE PANEL
The figure, the facts,
and the story.
01 / Inspect the object
A large gallery supports visual inspection before the visitor commits.
02 / Understand the offer
Price, scale, material, availability and delivery context sit close to the primary action.
03 / Discover its origin
The food-inspired story adds meaning without replacing practical details.
SEE DETAIL — PRODUCT PAGE ↗
MOBILE / THE SAME DECISION ORDER
QINGSHAN ZHIYU
Bag ☰
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
8 cm / 3.1 in · illustrative size
Resin · proposed material
Final specifications pending
A golden, flaky flatbread becomes Mangmang’s happiest little hug.
Add to bag — $28
Shipping, taxes and duties shown before payment. Launch availability pending.
COMMERCE / SECOND FLAGSHIP COLLECTION
Fulu Fortune gives heritage a collectible form.
DISCOVER
A dedicated homepage campaign and collection entrance give Fulu equal flagship status alongside Mangmang. Supplied character imagery leads; cultural background is available for deeper exploration.
COMPARE & BUY
The collection presents 18 designs and dedicated product pages. A consistent information hierarchy supports visual comparison while keeping materials, scale and commercial details subject to confirmation.
SOURCE & NAMING
Fulu Fortune is the English storefront name used for the founder’s Fulu Gungun series. The supplied Fulu presentation and product images inform this showcase. Heritage references describe inspiration; they do not establish the manufactured material.
02 / BUILD YOUR OWN FIGURE
A creative studio with
a clear path to production.
The custom-figure opportunity adds more than another product category. It introduces an unfamiliar workflow: upload a 2D image, inspect a generated model, configure the object and review what can actually be made.
INTERACTION EXPLORATIONS → COMPARE CONTROL + COMPLEXITY → SELECT A GUIDED STUDIO
A / Everything on one canvas
UPLOAD | MODEL | EVERY CONTROL
QUOTE + DELIVERY + PAYMENT
Maximum immediate control, but too many unfamiliar decisions compete at the start.
B / One question at a time
STEP 3 OF 8 / CHOOSE MATERIAL
BACK CONTINUE
Simple prompts reduce density, but separate screens make visual comparison feel fragmented.
C / Guided studio · Selected
UPLOAD → PREVIEW → PERSONALIZE
LARGE MODEL | SIZE / FINISH
ESTIMATE → REVIEW QUOTE
A staged journey preserves context. The live workspace appears when there is a model to refine.
SELECTED / GUIDED FLOW + VISUAL WORKSPACE
See the figure. Refine one decision at a time.
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FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 10 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
10 cm / 3.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
● Hand-painted ○ Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$86 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
01 / Orientation — the step indicator locates the user within the larger process.
02 / Preview — a generous model area keeps the object central while settings change.
03 / Controls — size, material and finish are grouped as understandable choices.
04 / Estimate — the next action leads to a detailed quote before a production commitment.
01 → 02 / START WITH AN IMAGE
Set expectations before asking for refinement.
01 / UPLOAD
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FIGURE STUDIO
● 01 Upload → 02 Preview → 03 Personalize → 04 Quote → 05 Review
BUILD YOUR OWN FIGURE
Your idea has
a next dimension.
Start with one clear image. No 3D experience needed.
↑
Drop your design here
PNG or JPG · up to 20 MB
One character, a clean background and a clear front view.
Choose an image
□ I own this artwork or have permission to use it.
Your upload stays private unless you choose to share it.
Try the Mangmang sample →
Not sure where to start?
Try our sample to explore the steps. Your own sketch can be next.
01 Start with a clear silhouette
02 Add side or back references if you have them
03 Review the 3D interpretation before production
Explain the image input and show the next step before generation begins.
02 / REVIEW AI PREVIEW
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FIGURE STUDIO
01 Upload → ● 02 Preview → 03 Personalize → 04 Quote → 05 Review
VERSION 01 / AI INTERPRETATION
Front · Side · Back · Rotate
Prototype uses a supplied product render to illustrate the future 3D viewer.
LOOK BEFORE YOU MAKE
Does this feel
like your idea?
Check the silhouette, face, hidden surfaces and small details. A single image cannot describe every side.
CHECK BEFORE CONTINUING
✓ Overall shape
□ Back and side interpretation
□ Thin parts and unsupported details
Personalize this figure →
Regenerate preview
Ask an artist for help
Keep this version when trying again. Production review confirms whether the design can be made.
Let the user inspect the interpretation before spending time on size, material and finish.
04 → 05 → 06 / FROM ESTIMATE TO COMMITMENT
Make the cost visible. Make production deliberate.
04 / QUOTE + DELIVERY
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FIGURE STUDIO
01 Upload → 02 Preview → 03 Personalize → ● 04 Quote → 05 Review
NO SURPRISES, PLEASE
See what makes
the price.
Illustrative quote for a 10 cm painted resin figure.
Resin printing · 10 cm $42
Geometry cleanup · moderate detail $18
Hand-painted finish $20
Protective packing $6
Production subtotal $86
DESTINATION
United States ZIP code 10001
DELIVERY METHOD
● Tracked standard · $12 · 7–12 business days
○ Tracked express · $24 · 3–6 business days
Example transit windows begin after production, not after checkout. The final quote confirms production time and available shipping services.
Your little original
10 cm · Detail resin · Painted
Bamboo accent: Jade · Qty 1
Production $86.00
Tracked shipping $12.00
Tax estimate $7.62
Included duties $0.00
Estimated total $105.62
Illustrative USD quote. Tax and duty handling are confirmed for your address. Any recipient-paid duties must be disclosed before approval.
Request production review →
No payment yet. A specialist checks geometry, material and finish before the final quote.
Separate configuration cost, delivery and tax. Let users revisit their choices before continuing.
05 / PRODUCTION PROOF
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FIGURE STUDIO
01 Upload → 02 Preview → 03 Personalize → 04 Quote → ● 05 Review
PROOF READY · EXAMPLE STATE
Version 02 · Production proof
Example adjustments: reinforced bamboo rim and a flat base. Compare the revised proof with your original before approving.
YOUR FINAL SAY
Ready to make
it real?
10 cm / 3.9 in · Detail resin · Painted
Jade accent · 1 figure
CONFIRMED QUOTE · EXAMPLE
$105.62 USD · tracked standard
PRODUCTION + DELIVERY · EXAMPLE
10–15 business days to make
7–12 business days in transit
□ I approve this version, its dimensions and finish.
□ I understand the production and delivery windows.
□ I have reviewed the custom-order cancellation terms.
Approve & continue to payment →
Request a change
Payment starts only after you approve the final proof and quote. Any change requiring a new quote comes back to you first.
A production review bridges the AI concept and a manufacturable object. Approval precedes the payment step.
DESIGNING BEYOND THE HAPPY PATH
Choices can change. Progress should remain clear.
CONFIGURATION VARIANT
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FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 15 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
15 cm / 5.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
○ Hand-painted ● Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$110 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
The alternate size and finish state demonstrates how a changed specification leads to a different estimate. Values are illustrative pending engineering and production validation.
WAITING + RECOVERY
QINGSHAN
ZHIYU
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GOOD GUIDANCE AT EVERY STEP
Keep the idea moving.
● IMAGE RECEIVED → GENERATING
Building your preview
Your image is uploaded. We are finding the shape and preparing a first interpretation. You can leave this page and return to the saved project.
View sample preview →
PREVIEW NEEDS ATTENTION
Let’s try a clearer image
We could not create a usable preview. Try one character on a plain background, add another angle, or ask an artist to help. Your original upload is saved.
Choose another image
REVIEW REQUEST RECEIVED
A human eye, before production
Your design and estimate are with our production team. We will confirm feasibility, any changes, the final quote and the dispatch window before payment.
View example reviewed proof →
Generation progress, retry and review states explain what is happening and what the user can do next. A generated preview is not presented as a production-ready file.
05 / OUTCOME
Client accepted.
Ready for feasibility review.
The client was very satisfied with the design and accepted the Figma file. The work has been handed to backend engineers to assess code and functional feasibility.
DESIGN ACCEPTED → FIGMA HANDED OVER → ENGINEERING VALIDATION
01 / DESIGN DELIVERED
A connected storefront and Figure Studio
Homepage campaigns for Mangmang and Fulu Fortune, collection browsing and individual product details. The custom prototype covers upload, preview, configuration, quote, proof and payment. Post-delivery retention concepts are proposed extensions.
02 / NEXT: TECHNICAL VALIDATION
Translate the approved design into a feasible service
Engineering review will assess 2D-to-3D generation, model handling, configuration and pricing logic, production review, and checkout integrations. These checks remain the next stage; launch results are not yet available.
NEXT VALIDATION / NO LAUNCH RESULTS YET
Acceptance is a milestone. Customer trust needs evidence.
BEFORE LAUNCH
Test discovery: can an unfamiliar visitor identify the two flagship collections and choose Shop or Create?
Test confidence: can they explain product size, finish, seller, total cost and delivery assumptions?
Test the custom pilot: can they distinguish a preview, estimate and approved production proof?
TECHNICAL & BUSINESS GATES
Confirm per-SKU specifications, prices, inventory, geographic eligibility and returns policy.
Review AI generation, editable parameters, quote calculation, production approval and checkout with engineering.
The client accepted the design; technical feasibility and user effectiveness have not yet been established.
AFTER LAUNCH
Discovery: collection visits leading to product exploration.
Purchase: checkout completion and abandonment reasons.
Trust: expectation mismatches, support resolution time and customer feedback after delivery.
Retention: repeat-purchase rate by customer cohort. Establish baselines first; no numeric uplift is claimed.
RESEARCH LIBRARY
A concise story, with the full reasoning one click away.
All preliminary research information is retained in English. Detail pages separate source translation, founder claims, competitor observations and fictional research scenarios.
SEE DETAIL — BUSINESS EVIDENCE →
SEE DETAIL — CUSTOMERS' INTERVIEWS →
CASE STUDY COMPLETE / DESIGN ACCEPTED, VALIDATION PENDING
The portfolio connects the business brief, research assumptions, product strategy and delivered interface design. Client acceptance is the current outcome. Engineering feasibility, user validation and launch measurement remain open.
Fay Zou
Overview
From Chengdu’s cultural memory
to North America’s next collection.
A brand and commerce concept for Qingshan Zhiyu: help international collectors and creators discover original Chinese collectibles, check what matters before buying, and build trust that can last beyond delivery.
MARKET
US + Canada
North America is the launch focus. Southeast Asia and Europe provide context for later expansion.
BUSINESS PLAN
Three ways to engage
Original IP, independent creators and DIY customization, supported by one clear shopping experience.
STATUS
Accepted · Feasibility Review
The client accepted the proposal and handed it to professional backend engineers to assess code, functional and implementation feasibility.
CASE BACKGROUND / THE BUSINESS REQUEST
From a museum gift shop to a global digital brand
The company already combines museum retail, collectible toys and custom development. In China, museum visits and familiar cultural symbols can create a reason to buy. New North American visitors may know neither the brand nor its characters, stories or Chengdu food references. The website must establish that context.
OFFLINE STORE → GLOBAL
Familiarity does not travel automatically.
Local cultural familiarity
↓ Translate into a digital shopping experience
Visual appeal + clear product facts + optional cultural stories
↓ Earn trust through the product and its delivery
Culture enriches the purchase. Understanding its history is never a prerequisite for buying.
Sources: Preliminary Research, background and founder responses F1–F3; Qingshan Zhiyu brand presentation. Company statements are reported inputs, not independently audited results.
PRODUCT CHALLENGE / DISCOVERY, CONFIDENCE & RETURN
Trust, from discovery to a second purchase.
Transform a locally rooted Chinese collectibles business into a trusted digital commerce experience: help international collectors and creators discover the brand, buy with confidence, and return after a purchase that meets their expectations. North America is the first market.
01 / UNDERSTAND
Unfamiliar culture
Pandas offer a visual entrance. Food, gourd and heritage stories add optional depth; prior cultural knowledge should never be required to make a purchase.
02 / NAVIGATE
Competing pathways
Buying originals, buying from independent creators and making a custom piece involve different information and responsibilities.
03 / COMMIT
Uncertainty at commitment
Cross-border costs, licensing, pre-orders and DIY output expectations may all affect willingness to continue.
HOW MIGHT WE
How might we help international collectors and creators discover Chinese cultural collectibles and buy or create with confidence, without requiring prior cultural knowledge?
How might we sustain that trust after delivery and give customers a meaningful reason to return?
SEE DETAIL — FULL SOURCE →
PROJECT DETAILS / OWNERSHIP & DELIVERY
Scope, responsibility and evidence at a glance
An independently designed commerce concept, from research framing and product strategy through interface design, iteration and client handoff.
MY ROLE
Product Designer
Owned the entire project independently—from research and synthesis through strategy, UX/UI design, iteration, stakeholder presentation, handoff and final delivery.
TIMELINE
Aug — Oct 2026
August–October 2026 / planned project window. Design accepted and handed off for engineering feasibility review; launch and validation remain pending.
TEAM SIZE
1 Designer
A solo project completed independently, with full ownership of research, design and every subsequent presentation, handoff and delivery stage.
PROJECT GOALS
Turn cultural curiosity into confident participation.
One accessible website should support discovery through search and shared links, then offer distinct paths to shop or create.
01 / USER NEED
Understand before committing
See what the object is, why it matters and what will arrive.
02 / BUSINESS GOAL
Grow an international brand
Introduce original IP, enable sales and make content easy to share.
03 / DESIGN DIRECTION
Context before complexity
Layer cultural stories, separate purchase paths and disclose commitments early.
DISCOVER → EXPLORE PRODUCTS OR CREATE → CHECK DETAILS → PURCHASE
Optional cultural stories throughout • Delivery, support and return visits continue the relationship
RESEARCH SNAPSHOT / MY DESIGN GOAL
A global storefront that makes Chinese cultural collectibles understandable, trustworthy and participatory.
Four planning inputs frame the design: business requirements, product sources, competitive references and user hypotheses. They are not validated customer findings.
COLLECTOR · TRAVELER · CREATOR
01 / TARGET GROUP
Three motivations, one unfamiliar brand
Culture-curious collectors, culture-connected travelers and creators arrive with different goals, but all need an accessible first step.
ORIGINAL IP → NORTH AMERICA
02 / MARKET OPPORTUNITY
Original IP can open North America
Mangmang Panda and Fulu Fortune pair recognizable forms with locally adaptable stories, while avoiding the initial overseas-rights limits of museum IP.
STORY · QUALITY · COST · DELIVERY
OWNERSHIP · OUTPUT
03 / USER BARRIERS
Too many unknowns before commitment
An unfamiliar brand, cultural context, product quality, total cost, delivery, creator ownership and DIY output all require clearer proof.
DISCOVER → CHECK DETAILS → BUY OR CREATE
STORIES ARE OPTIONAL
04 / MY DESIGN GOAL
Design the confidence-building journey
Help visitors discover a character, check the details that matter and choose to buy or create. Offer cultural depth on demand; extend trust through delivery and support.
SEE DETAIL — BUSINESS EVIDENCE →
FAY ZOU’S PORTFOLIO
Research
What can make an unfamiliar collectible feel worth exploring?
Research combines the founder’s business inputs, the supplied brand portfolio, official competitor pages and a clearly labeled simulation of future user interviews. Each source answers a different question; none substitutes for real North American customer feedback.
C1 / POP MART
Make the character a destination.
OBSERVED Character-led navigation sits alongside categories, collaborations and collection drops.
INFERENCE Give Mangmang Panda and Fulu Fortune recognizable collection pages.
LIMIT A large established fan base does not demonstrate demand for an unfamiliar launch brand.
C2 / SANRIO
Tell a small story close to the shop.
OBSERVED My Melody’s page pairs everyday character interests with character merchandise.
INFERENCE Use a short personality or food story to connect appearance and meaning, then offer deeper reading.
LIMIT This is an interface pattern, not proof that stories cause conversion.
C3 / HERO FORGE
Connect creation choices to the physical result.
OBSERVED Product information explains materials and how size or complexity can affect pricing.
INFERENCE Show material, finish, scale, price and review steps while users customize.
LIMIT A specialist miniature workflow is not automatically suitable for casual collectible buyers.
SEE DETAIL — COMPETITOR MATRIX →
STAKEHOLDER RESEARCH / FOUNDER INPUT
What the business can promise shapes what the website should say.
Respondent: founder Zeng Zhou, identified in the supplied brand presentation. The source is a written Q&A; its interview date, duration and recording method were not supplied.
F1–F3 / POSITIONING
Pandas open the conversation
Original panda and gourd collections lead the overseas plan. Local food and artistic references support two-way cultural exchange.
F5–F6 / TRUST
Rights and ownership differ
Original IP, museum-derived IP and independent creators require different attribution and sales eligibility.
F5 + F7 / DELIVERY
A promise needs detail
Inventory, pre-orders, materials, finishing and cross-border shipping change the final price and timeline.
DESIGN IMPLICATION / Use original collections as the initial discovery route; identify who made and sells each product; distinguish stock, pre-order and custom production before checkout.
SEE DETAIL — FOUNDER Q&A →
BEHAVIORAL INTERVIEW GUIDE / PROPOSED
Five questions, one actual purchase to reconstruct
01 / RECENT PURCHASE + DISCOVERY · Q1–Q2
Reconstruct the last purchase
Q1. Tell me about the last figure or collectible toy you bought from a brand you had not heard of before.
Q2. Where did you first see it?
02 / PURCHASE DECISION · Q3
Identify the decision trigger
Q3. What led you to decide to buy it?
03 / PRE-PURCHASE RESEARCH · Q4
Trace what they checked
Q4 / Before buying, what did you look up or check, if anything? Walk me through what you did.
Optional probe: Did product origins or cultural stories play any part?
04 / PURCHASE CONFIDENCE · Q5
Identify the evidence they used
Q5. What information gave you the confidence to buy it?
SEE DETAIL — SIMULATED RESEARCH →
RESEARCH PLAN / FIVE CORE QUESTIONS + OPTIONAL FOLLOW-UPS
Check the missing moments before calling them insights.
BEYOND A SUCCESSFUL PURCHASE
Abandonment: Tell me about the last unfamiliar-brand figure you considered but did not buy. Where did you stop?
Delivery: What was different, if anything, between the listing and the item that arrived?
Support: Tell me about the last time you contacted a seller. What happened next?
RETENTION THROUGH REAL EXAMPLES
Tell me about the last time you bought again from a collectible brand. What brought you back?
Ask to reconstruct the sequence using listings, receipts or messages only if the participant is comfortable sharing.
These are optional future probes, not additional fabricated answers to the five core questions.
PROPOSED FIELDWORK
Recruit North American collectors with a recent unfamiliar-brand purchase, including custom-order experience. Start with 6–8 interviews over two weeks, then recruit further if key behaviors remain unclear.
Use 30–45 minute remote interviews. Record actual actions, exceptions and contradictions. No recruitment, interviews or retention findings are claimed.
PROTO-PERSONAS / DESIGN ASSUMPTIONS
Three motivations. Three different confidence gaps.
01
Culture-curious collector
“Show me why this belongs on my shelf.”
CONTEXT New to the brand; discovers toys through social content and visual search.
GOAL Find a distinctive object without needing prior cultural knowledge.
FRICTION Unclear scale, materials, maker identity and delivered cost.
NEED Character-led entry, real product detail and a short optional story.
02
Culture-connected traveler
“Help me share a memory, and get it there on time.”
CONTEXT Connects the object with travel, food or a person receiving a gift.
GOAL Choose a meaningful, explainable gift with a dependable arrival date.
FRICTION Vague cultural claims, unclear pre-orders and shipping uncertainty.
NEED Gift-friendly stories, packaging details and explicit delivery states.
03
Creator
“Help me know what my idea will become.”
CONTEXT Ranges from a first-time customizer to a user with a 3D file.
GOAL Make a physical toy with enough control and a predictable result.
FRICTION Empty-canvas complexity, pricing changes and printability doubts.
NEED Guided start, advanced or assisted route, preview and production approval.
SEE DETAIL — ALL NINE SCENARIOS →
USER JOURNEY MAP / HYPOTHESIS, NOT OBSERVED BEHAVIOR
Different motivations converge on the same need: fewer unknowns.
These journeys and proto-personas organize plausible motivations from the business brief and authored scenarios. They are hypotheses for future research, not observed behavior or validated segments.
STAGE
01 / DISCOVER
02 / EXPLORE
03 / EVALUATE
04 / CUSTOMIZE
05 / ORDER + RECEIVE
ACTION
Arrive from social content, search or a shared link.
Browse collections; learn a little about the character.
Inspect size, material, maker and delivery terms.
Optional: choose a template or submit an idea / file.
Review the total, pay, track progress and share the result.
ALEX / COLLECTOR
Curious
“Looks different.”
Interested
“What is the reference?”
Cautious
“Is the finish real?”
Selective
“I may just buy it.”
Reassured only if costs and delivery are clear.
LENA / TRAVELER
Recognizes a place, food or travel memory.
Connected
“Can I explain this gift?”
Deadline-focused
“Will it arrive in time?”
Hesitant
“Will personalization delay it?”
Relieved when timing, packaging and tracking are explicit.
TAYLOR / CREATOR
Interested
“Can my idea become real?”
Exploring
“Template or upload?”
Skeptical
“Can they make this?”
Most uncertain
“What changes the price?”
Confident only after proof approval and production updates.
POTENTIAL BARRIER
Unknown brand; cultural context assumed.
Original, third-party and DIY routes look alike.
No scale proof; ambiguous ownership, stock or total cost.
Too many controls; unclear limits or result expectations.
Unexpected fees; pre-order ambiguity; no status visibility.
DESIGN RESPONSE
Visual character entry and shareable collection links.
Distinct Shop Originals / Creators / Create routes.
Contextual story, creator attribution and fulfillment facts.
Guided templates, reversible choices and a reviewed quote.
Order summary, explicit commitments and milestone tracking.
THE PATH MUST BRANCH
Discover → Explore a finished piece → Check product and delivery details → Pay
Discover → Create → Review preview + quote + production proof → Pay
Customization is an optional participation route. Making it mandatory would contradict the direct-purchase and time-sensitive gift scenarios.
JOURNEY EXTENSION / PROPOSED, NOT OBSERVED
Trust must survive the arrival of the figure.
06 / RECEIVE
Question: Does the delivered figure match what the product page or approved proof led me to expect?
Proposed response: size and finish references before payment, followed by care guidance and delivery confirmation.
Validate: compare purchase expectations with the received object in a post-delivery interview.
07 / RESOLVE
Question: What happens if the product is damaged, late or different from the preview?
Proposed response: a visible support route, order-linked photo submission and clear next steps. Confirm policies and service capacity with the client.
Validate: test finding support and understanding the resolution process.
08 / RETURN
Question: After a good experience, is there another figure I actually want?
Proposed response: optional collection updates and relevant new releases after delivery or issue resolution.
Validate: ask about an actual repeat purchase; measure cohort repeat purchases after launch. Do not assume satisfaction guarantees retention.
DESIGN OPPORTUNITIES / WEBSITE PLACEMENT
Three opportunities, placed where confidence may break.
Three initial design opportunities connect the business brief and competitive observations to the delivered interface concepts. Customer behavior and repeat-purchase needs remain hypotheses to validate.
D1 / INVITE DISCOVERY
Lead with characters, then open the story.
NEED Understand the object without already knowing the culture.
PLACEMENT Homepage, collection pages and the story layer on product pages.
CHANGE Lead with original panda and gourd collections; separate Shop Originals, Creators and Create. Add short food or form stories with optional depth.
VALIDATE Can a first-time visitor explain what the product is and choose a relevant route without help?
D2 / MAKE VALUE LEGIBLE
Put product proof beside the commitment.
NEED Know who made it, what will arrive and what the order will cost.
PLACEMENT Product cards, product detail, cart and pre-order summary.
CHANGE Show attribution, scale, material, finish, stock state and a transparent cost / delivery breakdown. Distinguish originals from third-party work.
VALIDATE Can visitors correctly identify the seller, fulfillment state, total and remaining uncertainty before paying?
D3 / SUPPORT CREATION
Make the next step small and the result visible.
NEED Explore an idea without losing control over output or cost.
PLACEMENT DIY entry, guided builder, assisted quote and order tracking.
CHANGE Offer templates and a separate advanced / assisted route. Reveal choices progressively; show preview, production review and quote approval.
VALIDATE Can novice and experienced creators reach a reviewable design while understanding which choices affect price and production?
PRIORITY / PROPOSED
SCOPE / Core commerce: original Mangmang and Fulu Fortune collections. Custom creation: a gated pilot after technical and manufacturing feasibility review. Third-party sales and museum-derived collections: conditional on rights, seller responsibility and fulfillment readiness. Retention: proposed next-stage validation.
VALIDATION PLAN / Recruit unfamiliar-brand buyers and creators for behavioral interviews. Test product discovery, purchase-information comprehension and custom quote review. Follow up after actual delivery to study expectation gaps, support and repeat purchases. Establish baselines before setting numeric targets.
03 / PRODUCT STRATEGY
One brand. Two ways to participate.
Two flagship collections—Mangmang Panda and Fulu Fortune—lead discovery. Figure Studio offers a distinct creation path. Product facts support purchase; optional stories add meaning.
LIGHT / DISCOVER & COLLECT
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FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 10 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
10 cm / 3.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
● Hand-painted ○ Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$86 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
DARK / CREATE & REVIEW
01 / CHARACTER-LED DISCOVERY
Founder: pandas reduce cultural distance.
Mangmang’s food-inspired characters and Fulu Fortune’s heritage-inspired finishes receive prominent campaigns, collection browsing and dedicated product pages. Stories remain optional alongside practical buying information.
Validate whether unfamiliar visitors can identify the product and choose a collection.
02 / CONFIDENCE BEFORE COMMITMENT
Founder: rights, fulfillment and responsibility differ.
Product pages show maker identity, scale, material and availability. Museum collections remain previews; third-party work has explicit attribution.
Test whether users can explain who made the product and what is still unconfirmed.
03 / A GATED CUSTOM-CREATION PILOT
Business ambition: turn a customer’s 2D idea into a physical figure. Usability and production feasibility are unvalidated.
Compare AI upload with templates, an assisted quote and advanced 3D upload. Prototype the guided 2D path for accessibility, with an itemized estimate, human review and approved production proof before payment.
Test a first-time upload task and comprehension of estimate versus approved quote.
04 / TRUST THROUGH DELIVERY AND BEYOND
Business requirement: destination-based shipping and tracking. Retention opportunity: a design hypothesis, not a research finding.
Designed: production and shipping milestones. Proposed extension: receipt guidance, a clear route for mismatch or damage support, and optional collection updates after resolution.
Test delivery expectations and support findability. After launch, track mismatch reports, resolution time and repeat purchases by customer cohort; no improvement is claimed yet.
DESIGN DELIVERED / VALIDATION STILL REQUIRED
These are prototype decisions, not measured outcomes. The source documents provide no completed user interviews, per-SKU dimensions or final North American prices. Commercial values are labeled illustrative; museum rights, third-party listings, AI provider integration and manufacturing constraints need confirmation.
AI workflow references: Meshy and Tripo official product pages, reviewed September 8, 2026. No provider integration or generated 3D output is claimed in this prototype.
DECISION RATIONALE / CUSTOM CREATION
A 2D starting point is a hypothesis to test.
ALTERNATIVES CONSIDERED
Curated templates: predictable output and simple controls, but limited originality.
Artist-assisted quote: flexible interpretation and human reassurance, but slower turnaround and manual effort.
Advanced 3D upload: precise control for experienced creators, but a higher entry barrier.
SELECTED PROTOTYPE
2D image → AI preview → configuration → quote → human-reviewed proof.
Rationale: matches the client’s creation ambition and lets image-based creators begin without modeling skills.
Tradeoff: geometry, editable color regions, printability, likeness and reliable pricing require technical validation. The preview alone cannot promise a manufacturable object.
WHAT WOULD CHANGE THE DECISION?
Test whether first-time creators can submit a usable reference, understand preview limitations and explain the final quote.
Engineering must verify generation quality, manufacturing constraints and review effort.
If either fails, narrow the pilot to templates or an assisted quote before offering automated creation at scale.
04 / DESIGN
Make the culture inviting.
Make the next step clear.
Two connected experiences translate the research into an interface: a bright, character-led store for discovering Chengdu collectibles, and a focused dark studio for turning a personal idea into a figure.
01 / DISCOVER → UNDERSTAND → BUY
Homepage, collection and product detail pages balance playful storytelling with clear purchase information.
02 / UPLOAD → REFINE → REVIEW
Build Your Own Figure makes an unfamiliar 2D-to-3D process manageable through visible steps and production checkpoints.
01 / COMMERCE · HOMEPAGE
Two flagship collections, one welcoming entrance.
Business input: promote original panda IP to unfamiliar international visitors. The selected homepage gives Mangmang and Fulu Fortune distinct visual campaigns, direct shopping routes and a visible Figure Studio entrance.
LAYOUT EXPLORATIONS → HIERARCHY COMPARISON → SELECTED DIRECTION
The simplified studies below reconstruct layout alternatives for this case study; they are design rationale, not usability-test results.
A / Story first
BRAND MANIFESTO + FULL IMAGE
CHENGDU STORY
SHOP COLLECTIONS ↓
Strong cultural introduction; the first shopping decision arrives too late.
B / Catalog first
SEARCH + CATEGORY NAVIGATION
PRODUCT / PRODUCT / PRODUCT
BRAND STORY ↓
Fast product access; the brand feels interchangeable before Mangmang has a chance to speak.
C / Character-led · Selected
FLAGSHIP CAMPAIGNS + SHOP / CREATE
FEATURED FIGURES
FIGURE STUDIO → MORE WORLDS
Selected direction / Character imagery introduces both flagship collections; direct shopping and creation actions support different intentions. Validate which entry points unfamiliar visitors notice and use.
SELECTED HOMEPAGE
A guided introduction,
not just a product grid.
01 / Two recognizable entrances
Mangmang Panda and Fulu Fortune each receive prominent imagery and a direct collection route. Visitors can shop immediately without reading a cultural introduction.
02 / Product evidence close to the action
Photography, names and illustrative prices make the offer concrete. Product pages separate appearance, confirmed facts and specifications still awaiting client approval.
03 / A distinct creative branch
The dark studio panel makes DIY a second destination, while shared green accents keep it within the same brand.
04 / Optional depth, wider discovery
Heritage and food stories enrich the flagship collections. Three Star Mound, Stone Rhino and Balance Rhythm extend browsing with their availability and rights status made explicit.
SEE DETAIL — FULL HOMEPAGE ↗
01 / COMMERCE · COLLECTION → PRODUCT DETAIL
Make every figure easier to compare.
The catalog brings together original IP, cultural series and third-party work. A consistent product-card rhythm supports scanning; collection context and creator attribution preserve the differences between them.
A / Mixed editorial feed
LARGE FEATURE / SMALL PRODUCT
STORY / PRODUCT / STORY
Expressive, but inconsistent card sizes make price and product comparisons harder.
B / Collection grid · Selected
COLLECTION CONTEXT + CATEGORIES
IMAGE IMAGE IMAGE
CREATOR / NAME / PRICE
A stable card structure makes differences visible without asking visitors to relearn the page.
WHY THIS STRUCTURE
Lead with Mangmang.
Group other cultural series clearly.
Keep creator credit close to each item.
Show price and availability together.
A flagship collection, with room to explore.
MANGMANG / CHARACTER-LED COLLECTION
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MANGMANG PANDA / ORIGINAL COLLECTION
A whole menu
of little joys.
Meet all 11 food-inspired characters. Explore the design, discover the snack and find your favorite.
All characters (11) Sweet treats Savory bites Sort: Featured ↓
Design preview · $28 USD is an illustrative unit price within the founder’s $22–32 range. Final pricing and named-character availability require confirmation.
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Spicy Rabbit Feast
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
San Da Pao Rice Cakes
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Fruit Bingfen
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Leaf-Wrapped Rice Cake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Trotter Soup
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Caramel Rice Bites
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Bamboo Rice
$28 USD · Preview price
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SEE DETAIL — COLLECTION ↗
ALL COLLECTIONS / A BROADER CULTURAL CATALOG
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COLLECT CULTURE
Find your kind of character.
Shop original characters, explore cultural collections or meet independent creators.
Originals
Cultural collections
Independent creators
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
MORE TO DISCOVER
Culture with character.
Three Star Mound
Series preview · availability pending
Explore the collection →
Stone Rhino
Series preview · availability pending
Explore the collection →
Balance Rhythm
Series preview · availability pending
Explore the collection →
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SEE DETAIL — COLLECTION ↗
01 / COMMERCE · PRODUCT DETAIL
Turn affection into an informed choice.
Character photography earns attention. Size, material, price, origin and delivery information support the decision. The selected page keeps the purchase essentials together, then unfolds the cultural story below.
A / Immersive hero
FULL-WIDTH PRODUCT IMAGE
PRICE + BUY BELOW THE FOLD
High visual impact; key purchase information can be missed during a quick visit.
B / Split view · Selected
GALLERY | NAME + PRICE
DETAILS | SIZE + MATERIAL + BUY
CULTURAL STORY + DELIVERY
Keep the object and purchase decision in the same view. Let deeper context follow naturally.
C / Story rail
FIXED FIGURE | SCROLLING STORY
FLOATING BUY ACTION
A strong narrative format, but a more complex reading pattern for a small collectible.
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Collection renders · final finish and packaging may vary.
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
A crispy little comfort
$28 USD
Preview price · launch date and availability to be confirmed.
CHARACTER
Juntun Guokui
SIZE 8 cm / 3.1 in tall · illustrative
MATERIAL Resin · proposed specification
FINISH Painted · final finish to be confirmed
FORMAT Named character · pending launch confirmation
Quantity − 1 +
Add to bag — $28
Ships to United States / Canada
Shipping, applicable tax and duties shown before payment. Final dispatch date depends on stock or pre-order status.
A LITTLE STORY TO KEEP
Happiness,
with a crispy edge.
A golden, flaky flatbread becomes Mangmang’s happiest little hug. Inspired by Juntun guokui, a savory Chengdu street-food favorite.
THE SMALL PRINT, MADE CLEAR
Know your little companion.
What arrives
One collectible figure. Final material, dimensions, packaging and any base or accessories will be confirmed at launch.
Delivery & pre-orders
Chengdu dispatch or confirmed overseas stock. Pre-orders show a separate estimated dispatch window. Tracking updates follow by email.
Care & support
Display indoors and handle delicate parts with care. Contact support about damage, incorrect items or return eligibility before sending an item back.
YOUR NEXT LITTLE CRUSH
Good company for your shelf.
QINGSHAN ZHIYU ORIGINAL
Peppercorn Ice Cream
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Egg Pancake
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Lianggao Rice Jelly
$28 USD · Preview price
QINGSHAN ZHIYU ORIGINAL
Spicy Rabbit Feast
$28 USD · Preview price
Make something your own →
A little Chengdu.
A lot of character.
EXPLORE
Shop originals
Meet the creators
Build your own figure
HERE TO HELP
Shipping & duties
Returns & support
Track your order
QINGSHAN ZHIYU / Collect culture. Create your own. United States · English · USD
SELECTED / GALLERY + PURCHASE PANEL
The figure, the facts,
and the story.
01 / Inspect the object
A large gallery supports visual inspection before the visitor commits.
02 / Understand the offer
Price, scale, material, availability and delivery context sit close to the primary action.
03 / Discover its origin
The food-inspired story adds meaning without replacing practical details.
SEE DETAIL — PRODUCT PAGE ↗
MOBILE / THE SAME DECISION ORDER
QINGSHAN ZHIYU
Bag ☰
QINGSHAN ZHIYU ORIGINAL
Juntun Guokui
$28 USD · Preview price
8 cm / 3.1 in · illustrative size
Resin · proposed material
Final specifications pending
A golden, flaky flatbread becomes Mangmang’s happiest little hug.
Add to bag — $28
Shipping, taxes and duties shown before payment. Launch availability pending.
COMMERCE / SECOND FLAGSHIP COLLECTION
Fulu Fortune gives heritage a collectible form.
DISCOVER
A dedicated homepage campaign and collection entrance give Fulu equal flagship status alongside Mangmang. Supplied character imagery leads; cultural background is available for deeper exploration.
COMPARE & BUY
The collection presents 18 designs and dedicated product pages. A consistent information hierarchy supports visual comparison while keeping materials, scale and commercial details subject to confirmation.
SOURCE & NAMING
Fulu Fortune is the English storefront name used for the founder’s Fulu Gungun series. The supplied Fulu presentation and product images inform this showcase. Heritage references describe inspiration; they do not establish the manufactured material.
02 / BUILD YOUR OWN FIGURE
A creative studio with
a clear path to production.
The custom-figure opportunity adds more than another product category. It introduces an unfamiliar workflow: upload a 2D image, inspect a generated model, configure the object and review what can actually be made.
INTERACTION EXPLORATIONS → COMPARE CONTROL + COMPLEXITY → SELECT A GUIDED STUDIO
A / Everything on one canvas
UPLOAD | MODEL | EVERY CONTROL
QUOTE + DELIVERY + PAYMENT
Maximum immediate control, but too many unfamiliar decisions compete at the start.
B / One question at a time
STEP 3 OF 8 / CHOOSE MATERIAL
BACK CONTINUE
Simple prompts reduce density, but separate screens make visual comparison feel fragmented.
C / Guided studio · Selected
UPLOAD → PREVIEW → PERSONALIZE
LARGE MODEL | SIZE / FINISH
ESTIMATE → REVIEW QUOTE
A staged journey preserves context. The live workspace appears when there is a model to refine.
SELECTED / GUIDED FLOW + VISUAL WORKSPACE
See the figure. Refine one decision at a time.
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FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 10 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
10 cm / 3.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
● Hand-painted ○ Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$86 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
01 / Orientation — the step indicator locates the user within the larger process.
02 / Preview — a generous model area keeps the object central while settings change.
03 / Controls — size, material and finish are grouped as understandable choices.
04 / Estimate — the next action leads to a detailed quote before a production commitment.
01 → 02 / START WITH AN IMAGE
Set expectations before asking for refinement.
01 / UPLOAD
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FIGURE STUDIO
● 01 Upload → 02 Preview → 03 Personalize → 04 Quote → 05 Review
BUILD YOUR OWN FIGURE
Your idea has
a next dimension.
Start with one clear image. No 3D experience needed.
↑
Drop your design here
PNG or JPG · up to 20 MB
One character, a clean background and a clear front view.
Choose an image
□ I own this artwork or have permission to use it.
Your upload stays private unless you choose to share it.
Try the Mangmang sample →
Not sure where to start?
Try our sample to explore the steps. Your own sketch can be next.
01 Start with a clear silhouette
02 Add side or back references if you have them
03 Review the 3D interpretation before production
Explain the image input and show the next step before generation begins.
02 / REVIEW AI PREVIEW
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FIGURE STUDIO
01 Upload → ● 02 Preview → 03 Personalize → 04 Quote → 05 Review
VERSION 01 / AI INTERPRETATION
Front · Side · Back · Rotate
Prototype uses a supplied product render to illustrate the future 3D viewer.
LOOK BEFORE YOU MAKE
Does this feel
like your idea?
Check the silhouette, face, hidden surfaces and small details. A single image cannot describe every side.
CHECK BEFORE CONTINUING
✓ Overall shape
□ Back and side interpretation
□ Thin parts and unsupported details
Personalize this figure →
Regenerate preview
Ask an artist for help
Keep this version when trying again. Production review confirms whether the design can be made.
Let the user inspect the interpretation before spending time on size, material and finish.
04 → 05 → 06 / FROM ESTIMATE TO COMMITMENT
Make the cost visible. Make production deliberate.
04 / QUOTE + DELIVERY
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FIGURE STUDIO
01 Upload → 02 Preview → 03 Personalize → ● 04 Quote → 05 Review
NO SURPRISES, PLEASE
See what makes
the price.
Illustrative quote for a 10 cm painted resin figure.
Resin printing · 10 cm $42
Geometry cleanup · moderate detail $18
Hand-painted finish $20
Protective packing $6
Production subtotal $86
DESTINATION
United States ZIP code 10001
DELIVERY METHOD
● Tracked standard · $12 · 7–12 business days
○ Tracked express · $24 · 3–6 business days
Example transit windows begin after production, not after checkout. The final quote confirms production time and available shipping services.
Your little original
10 cm · Detail resin · Painted
Bamboo accent: Jade · Qty 1
Production $86.00
Tracked shipping $12.00
Tax estimate $7.62
Included duties $0.00
Estimated total $105.62
Illustrative USD quote. Tax and duty handling are confirmed for your address. Any recipient-paid duties must be disclosed before approval.
Request production review →
No payment yet. A specialist checks geometry, material and finish before the final quote.
Separate configuration cost, delivery and tax. Let users revisit their choices before continuing.
05 / PRODUCTION PROOF
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FIGURE STUDIO
01 Upload → 02 Preview → 03 Personalize → 04 Quote → ● 05 Review
PROOF READY · EXAMPLE STATE
Version 02 · Production proof
Example adjustments: reinforced bamboo rim and a flat base. Compare the revised proof with your original before approving.
YOUR FINAL SAY
Ready to make
it real?
10 cm / 3.9 in · Detail resin · Painted
Jade accent · 1 figure
CONFIRMED QUOTE · EXAMPLE
$105.62 USD · tracked standard
PRODUCTION + DELIVERY · EXAMPLE
10–15 business days to make
7–12 business days in transit
□ I approve this version, its dimensions and finish.
□ I understand the production and delivery windows.
□ I have reviewed the custom-order cancellation terms.
Approve & continue to payment →
Request a change
Payment starts only after you approve the final proof and quote. Any change requiring a new quote comes back to you first.
A production review bridges the AI concept and a manufacturable object. Approval precedes the payment step.
DESIGNING BEYOND THE HAPPY PATH
Choices can change. Progress should remain clear.
CONFIGURATION VARIANT
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FIGURE STUDIO
01 Upload → 02 Preview → ● 03 Personalize → 04 Quote → 05 Review
YOUR REFERENCES
Front image
mangmang-sample.png
+ Add another view
PROJECT
My first figure
Version 01 · saved
Need help with the shape?
Request an artist review.
PREVIEW ● Textured ○ Clay ○ Wireframe
↔ Rotate + Zoom ⤢ Reset view H 15 cm
Illustrative preview. AI geometry and physical printability require review.
Make it yours.
HEIGHT
15 cm / 5.9 in − ●───── +
MATERIAL
● Detail resin ○ Tough resin
Resin suits fine collectible detail. PVC production is available through a separate batch quote.
FINISH
○ Hand-painted ● Unpainted
EDITABLE COLOR ZONE
Bamboo accent ● Jade ○ Mint ○ Coral
Color controls apply only to supported surface regions. Tiny details may need manual finishing.
ESTIMATE · ILLUSTRATIVE
$110 USD before delivery & tax
Review quote →
Changing size, material or finishing updates the estimate. No charge before approval.
The alternate size and finish state demonstrates how a changed specification leads to a different estimate. Values are illustrative pending engineering and production validation.
WAITING + RECOVERY
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GOOD GUIDANCE AT EVERY STEP
Keep the idea moving.
● IMAGE RECEIVED → GENERATING
Building your preview
Your image is uploaded. We are finding the shape and preparing a first interpretation. You can leave this page and return to the saved project.
View sample preview →
PREVIEW NEEDS ATTENTION
Let’s try a clearer image
We could not create a usable preview. Try one character on a plain background, add another angle, or ask an artist to help. Your original upload is saved.
Choose another image
REVIEW REQUEST RECEIVED
A human eye, before production
Your design and estimate are with our production team. We will confirm feasibility, any changes, the final quote and the dispatch window before payment.
View example reviewed proof →
Generation progress, retry and review states explain what is happening and what the user can do next. A generated preview is not presented as a production-ready file.
05 / OUTCOME
Client accepted.
Ready for feasibility review.
The client was very satisfied with the design and accepted the Figma file. The work has been handed to backend engineers to assess code and functional feasibility.
DESIGN ACCEPTED → FIGMA HANDED OVER → ENGINEERING VALIDATION
01 / DESIGN DELIVERED
A connected storefront and Figure Studio
Homepage campaigns for Mangmang and Fulu Fortune, collection browsing and individual product details. The custom prototype covers upload, preview, configuration, quote, proof and payment. Post-delivery retention concepts are proposed extensions.
02 / NEXT: TECHNICAL VALIDATION
Translate the approved design into a feasible service
Engineering review will assess 2D-to-3D generation, model handling, configuration and pricing logic, production review, and checkout integrations. These checks remain the next stage; launch results are not yet available.
NEXT VALIDATION / NO LAUNCH RESULTS YET
Acceptance is a milestone. Customer trust needs evidence.
BEFORE LAUNCH
Test discovery: can an unfamiliar visitor identify the two flagship collections and choose Shop or Create?
Test confidence: can they explain product size, finish, seller, total cost and delivery assumptions?
Test the custom pilot: can they distinguish a preview, estimate and approved production proof?
TECHNICAL & BUSINESS GATES
Confirm per-SKU specifications, prices, inventory, geographic eligibility and returns policy.
Review AI generation, editable parameters, quote calculation, production approval and checkout with engineering.
The client accepted the design; technical feasibility and user effectiveness have not yet been established.
AFTER LAUNCH
Discovery: collection visits leading to product exploration.
Purchase: checkout completion and abandonment reasons.
Trust: expectation mismatches, support resolution time and customer feedback after delivery.
Retention: repeat-purchase rate by customer cohort. Establish baselines first; no numeric uplift is claimed.
RESEARCH LIBRARY
A concise story, with the full reasoning one click away.
All preliminary research information is retained in English. Detail pages separate source translation, founder claims, competitor observations and fictional research scenarios.
SEE DETAIL — BUSINESS EVIDENCE →
SEE DETAIL — CUSTOMERS' INTERVIEWS →
CASE STUDY COMPLETE / DESIGN ACCEPTED, VALIDATION PENDING
The portfolio connects the business brief, research assumptions, product strategy and delivered interface design. Client acceptance is the current outcome. Engineering feasibility, user validation and launch measurement remain open.
Fay Zou