D02 / BUSINESS EVIDENCE → WEBSITE REQUIREMENTS
What the website can promise
A synthesis of the supplied founder responses.
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01 / PORTFOLIO & POSITIONING
Original-led launch
EVIDENCE Three Star Mound-related revenue is approximately 30%, while the business also includes other museum IP, competitions, retail and custom work. Mangmang Panda and Fulu Fortune are the stated overseas lead collections.
DESIGN Introduce the company’s original work first; use past museum projects as contextual brand evidence rather than automatically treating them as internationally available inventory.
CONFIRM Official English brand / collection names, final launch assortment and geographic eligibility.
02 / REGIONAL ADAPTATION
Shared identity, local relevance
EVIDENCE US and Canada first; Southeast Asian Chinese communities next. North America emphasizes playful food, collectibility and gourd aesthetics; Southeast Asia can retain more auspicious folk meaning. European expansion would need careful interpretation.
DESIGN Start with North American language and scenarios, while structuring stories for future regional versions.
CONFIRM Product variants, local interpretation and the boundaries of supported destinations.
03 / CUSTOMERS & DOMESTIC VALUE
A starting point, not a market forecast
EVIDENCE Domestic buyers include 18–35-year-old students, collectors, tourists and corporate gift purchasers. Museum-memory and online design / gifting motivations are described as roughly equal. Domestic prices span RMB 59–89 per small item, RMB 300–500 per blind-box set and RMB 299–800 for large or limited pieces. Existing discovery channels include Xiaohongshu and Douyin, alongside Taobao and physical stores.
DESIGN Test visual collecting, memory / gifting and creation as separate motivations. Build shareable web entry points.
CONFIRM North American demand and willingness to pay; do not transfer domestic demographics or channel performance directly.
04 / RIGHTS & ATTRIBUTION
Different ownership, visible boundaries
EVIDENCE Original IP is owned by the company. Domestic Three Star Mound and stone-rhinoceros licenses do not establish overseas rights; separate approvals are needed, and the stone-rhinoceros arrangement is described as more flexible. Third-party products require top-of-page disclosure, designer credit and a distinct label.
DESIGN Maintain per-product territory / rights status and visible creator attribution. Only list eligible products for purchase.
CONFIRM Overseas imagery and logo permissions, seller identity, and customer-facing responsibility / return terms. Founder-requested disclaimers are not treated as established legal conclusions.
05 / INVENTORY & COMMITMENT
Separate stock from future production
EVIDENCE Chengdu holds most stock; small quantities of North American bestsellers may sit in partner warehouses. Small orders can ship directly, while larger shipments use overseas partners. Pre-orders manage launch-production risk; numbered limited editions are planned.
DESIGN Distinguish in-stock, pre-order, limited edition and made-to-order states. Display the source of the delivery estimate and the relevant production window.
CONFIRM Actual availability, allocation, lead times, order limits, cancellations and the operational data source.
06 / PRICE & FEES
Reconcile before checkout copy
EVIDENCE Indicative North American prices: USD 22–32 for blind boxes and USD 75–160 for large figures. F5 describes logistics and tariffs as included, while F7 describes checkout-calculated international shipping and some duties payable by the recipient.
DESIGN Provide separate product, shipping, tax / duty and final-total fields; disclose whether additional collection may occur.
CONFIRM The actual pricing model by destination and product. The website must not show both an all-inclusive claim and contradictory recipient-paid charges.
07 / CUSTOM MANUFACTURING
Progressive choices and production review
EVIDENCE Small custom jobs use 3D printing, painting and protective packaging. Large orders may use molds. Price varies with material / process, parts, complexity, painting, limited numbering, quantity and cross-border costs.
DESIGN Separate small custom pieces from volume inquiries. Connect choices to price and lead time; use a proof and quote review where output requires manual assessment.
CONFIRM Supported files, available materials and finishes, minimum features, manufacturing limits, revisions, IP review and approval / payment sequence.
08 / SHIPPING & AFTER PURCHASE
A visible order timeline
EVIDENCE Domestic shipping is charged by weight / volume with a free-shipping threshold. International shipping depends on destination, weight and volume and includes basic clearance. Domestic courier numbers and international tracking codes feed status updates; email updates are planned.
DESIGN Show order, production and shipment milestones with tracking access and a support route.
CONFIRM Carrier integration, tracking cadence, returns, damage handling, lost parcels and supported payment methods. Visa is a research question, not a confirmed integration.
RESEARCH LIBRARY / QINGSHAN ZHIYU
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